Senior Account Executive - Public Sector

 We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.



responsible for delivery of outcome of assigned sub projects

works independently within given area of responsibility (within defined policies and processes)

contributes to milestones



contributes and works on sub projects and activities with moderate level of complexity

work is independent & collaborative in nature

provides regular updates to manager or project manager on project status

Decisions/solutions can essentially enhance existing systems & processes



strong competence with various tools, procedures, programming languages used to accomplish the job



builds collaborative work relationships with similar functions across SAP

communicates clearly, in a way that others can understand within defined processes & policies

communicates relevant messages in a timely manner and with constructive feedback to colleagues & managers


Key Responsibilities & Tasks


Account and Customer Relationship Management, Sales and Software License and Cloud Subscription Revenue.

  1. Annual Revenue - Achieve / exceed quota targets.
  2. Sales strategies - Develops effective and specific account plans to ensure revenue target delivery and sustainable growth.   Develop relationships in new and existing customers and leverage to drive strategy through organization.
  3. Trusted advisor - Establishes relationships based on knowledge of customer requirements and commitment to value (value of counsel and expertise, value of solutions, value of implementation expertise).  Builds a foundation on which to harvest future business opportunities and accurate account information and coaching.
  4. Customer Acumen - Actively understand each customer's technology footprint, strategic growth plans, technology strategy and competitive landscape.   Review public information (e.g. new executive appointments, earnings statements, press releases) for the company and its competitors to remain updated on key industry trends and issues impacting the prospect.
  5. Territory and Account Leadership - Participate in the development of designated territory, including accounts, account relationships; prospect profiling, and sales cycles.  Encourage all accounts to become SAP references.
  6. Business Planning - Participate in the development and delivery of comprehensive business plan to address customer and prospects priorities and pain points.   Understand VE, benchmarking and ROI data and how they support the customer's decision process.  Work with Sales and VE leadership to deploy tools effectively.


Demand Generation, Pipeline and Opportunity Management

  1. Pipeline planning - Follow a disciplined approach to maintaining a rolling pipeline. Keep pipeline current and moving up the pipeline curve.
  2. Pipeline partnerships - Leverage support organizations including Marketing, Inside sales, Partners and channels to funnel pipeline into the assigned territory. 
  3. Leverage SAP Solutions - Be proficient in and bring all SAP offers to bear on sales pursuits including Industry Solutions, LOB solutions (CRM, SCM, HCM, SRM et. al) and technology solutions (Business Analytics, Mobility, Database and Technology, et. al)
  4. Advance and close sales opportunities - through the successful execution of the sales strategy and roadmap.  Collaborate with and support sales management on negotiation of close strategy and contracting.
  5. Support all SAP promotions and events in the territory


Sales Excellence

  1. Understand best practice sales models.   Work actively with more Senior Sales employees to develop sophistication in sales and negotiation skills.
  2. Deliver value selling.  Deliberately position SAP solutions and services together with SAP’s partners in order to deliver desired customer’s business outcomes.
  3. Maintain White Space analysis and execution of initiatives (up sell and cross sell) on customer base.
  4. Orchestrate resources: deploy appropriate teams to execute winning sales.  Create OneSAP.
  5. Understand SAP's competition and effectively position solutions against them.
  6. Maintain CRM system with accurate customer and pipeline information.


Work effectively with a (Virtual) Account Team

  1. Demonstrate coordination skills in the orchestration of remote teams. Develop leadership skills.
  2. Ensure account teams and Partners are well versed in each account's strategy and well positioned for all customer touch points and events.   
  3. Maximize the value of all sales support organizations.



Experience & Language Requirements

  1. 10+  years of experience in sales of complex business software / IT solutions in Public Sector Area/ Industry
  2. Proven track record in business application software sales.
  3. Experience in a team-selling environment.
  4. Demonstrated success with sales campaigns in a fast-paced, consultative and competitive market.
  5. Business level English: Fluent
  6. Local language: Fluent, Business Level



Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 397007  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.

Requisition ID:  397007
Posted Date:  Jul 11, 2024
Work Area:  Sales
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Bangkok, TH, 10500

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