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Digital Demand Executive - BeLux (Professional)



Requisition ID: 290390
Work Area: Sales
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time



SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

We are looking for you who has a passion for demand generation to join our team in amazing Barcelona!

Challenge yourself by selling the essential value of our cloud solutions to our Mid-Size prospects. Take the opportunity to grow with one of the most successful field sales organizations in the world as a Digital Demand Executive.


The primary responsibility of a Business Development Associate, or Digital Demand Executive, is to build and manage a pipeline of software license opportunities and incremental revenue by systematic upselling and cross-selling aligned with Mid-Market Sales executives. He/she drives opportunity qualifications and manages the opportunities in the pipeline. The focus lies on selling an increasing portfolio of “volume-ready” offerings. As an integral part of the account team, the associate leverages other SAP resources, including presales teams, to drive opportunities to closure. The associate will support Mid-market sales in closing deals 



Accelerate Volume Business Sales (75%)
Nurture and Accelerate opportunities already in pipeline with a closing date in 2+ quarters
This nurturing is proactive. Associate will partner with the Mid-market sales executive in contacting relevant persons in the company in order to:
Make sure decisión makers in target Company have all relevent details and messages to drive decision process.
Look for additional opportunities to further enhance contact such as digital resources or events.
Watch for any stalled pipeline and initiate recovery procedures.
Triage any opportunites that may not be ready to progress for opportunity nurture or downgrade to lead nurture process.
Generate Volume Business Pipe Line (25%)
Plan call strategy and action plan in alignment with the Mid-market Sales Team & local marketing
Drive proactive outbound call activity into net new contacts
Meet ambitious sales- and Demand Generation targets
Be SAP’s cutting edge for driving digital transformation (100%)
Adopt and deploy the latest marketing tools, tailor made for the digital age
Coach your managers and peers in social selling
Deploy next generation analytics for driving more deals for SAP Commercial Sales
Drive digital innovation for reaching target markets


Graduated with a University degree in Business Administration / IT / Digital Transformation
Natural drive to excel
Fluent Dutch (Mandatory)
Fluent French (Mandatory)
Fluent English (Mandatory)
Strong customer focus and interpersonal skills to serve as a trusted advisor
Good IT/ preferably business software knowledge and understanding of business processes
Capacity to listen actively in order to identify prioritized customer needs
Understanding of business challenges facing a defined industry and line of business
Ability to articulate the SAP value proposition clearly in a defined industry and line of business context
Ability to work independently with a strong drive for results
Strong facility with teamwork and an ability to learn and adapt quickly


 2-3 years of professional experience in high volume work environments.






Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com).

Successful candidates might be required to undergo a background verification with an external vendor.

Additional Locations

Digital Demand Executive - BeLux (Professional)

Facility:  290390
Posted Date:  Jul 22, 2021
Work Area:  Sales
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Barcelona, ES, 08019

Job Segment: ERP, Business Development, Field Sales, SAP, Cloud, Technology, Sales