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Head of Marketing Greater China



SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.





The Head of Marketing, Greater China (GC) is a senior level position that is accountable for aligning marketing strategy and program execution in support of GC revenue and growth objectives.  The Greater China Region represents a high growth market for SAP.


The critical responsibilities of this role include plan alignment and leading a high-performing team of 30+ direct marketers, as well as an extended team of 30+.  The role will have a heavy focus on demand generation, account-based marketing, pipeline progression and customer adoption marketing.


This position reports directly to the Head of Global Field Marketing and will partner with the GC Regional President and COO.  This leader is a member of the GC President’s extended leadership team.






  • The candidate must demonstrate the capability to drive the marketing strategy from vision to execution. S/he should thrive in a demanding, quick turnaround environment where change is a daily reality. Must have experience in managing budgets effectively across multiple departments, setting up effective metrics and business processes. The candidate must be data-driven, outcome focused and possess a strong orientation in driving change management and transformation.


  • Proven track record of effectively interacting with executives both external (customers & partners) plus internal SAP executive leadership


  • Demonstrated experience working strategically and collaboratively with cross functional teams in matrixed environments


  • S/he must be willing to travel frequently and demonstrate expert knowledge of working across all aspects of marketing from the creative and corporate functions to driving program and campaign execution and delivering pipeline and outcomes at the field level.


  • B2B marketing experience in the High Tech (hardware or software) sector is required.  More importantly, s/he must have experience leveraging digital and social strategies to drive account engagement, demand creation and revenue impact.


  • This position requires a minimum of 10 years of business experience successfully leading a large team in a matrixed organization. Strong preference will be given to candidates with recent experience in the GC region.





Marketing Strategy Excellence


  • Lead the development and implementation of innovative marketing programs in partnership with the Global Demand Center and Customer Success organization to achieve revenue and pipeline objectives.
  • Drive differentiated marketing strategies across the full customer life cycle including account acquisition, account expansion and adoption.
  • Provide strategic direction and drive strong alignment, integration and collaboration in the joint business planning process across the region and with the GDC.


Marketing Operations Excellence

  • Ensure cross organizational alignment and collaboration across Market Units, Portfolios and Segments to drive pipeline and revenue impact.
  • Lead the team to operational excellence ensuring scale, best practice definition, continuous learning and ensure the transition from strategy to execution`.
  • Ensure alignment between Customer Success, Field Marketing and Global Demand Center.
  • Effectively manage the marketing budget and make effective investment decisions based on corporate, marketing and regional priorities.
  • Create and communicate goals, objectives and KPI's for all marketing initiatives and ensure measurements are achieved.
  • Build productive and influential executive relationships with internal and external constituents.


Transformational Leadership

  • Continuous transformation from traditional marketing to modern marketing across programs, tactics and skills development of employees.
  • Build, lead and retain a high-performing, multi-generational team leveraging diversity and inclusion.
  • Ensure that performance and role expectations are clearly defined, communicated, executed and measured.
  • Grow talent and maintain comprehensive succession management plans.
  • Leads with a people-first mindset and actively promotes leadership trust, employee engagement and a healthy work environment.
  • Builds and maintains a culture of inclusion and psychological safety that embraces diversity and individuality, and openly and frequently recognizes both individual and team successes.




Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com).

Successful candidates might be required to undergo a background verification with an external vendor.

Additional Locations: Shanghai 

Head of Marketing Greater China

Facility:  298498
Posted Date:  Sep 18, 2021
Work Area:  Marketing
Career Status:  Executive
Employment Type:  Regular Full Time
Expected Travel:  0 - 50%

Beijing, CN, 100125

Job Segment: ERP, SAP, Field Marketing, Change Management, Marketing, Technology, Management