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Date: Oct 15, 2018

City: San Francisco, CA, US, 94103

Company: SAP

Requisition ID: 169519
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T3 


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

What we do

Hipmunk is the fastest, easiest way to plan travel for frequent travelers. We save millions of users time and money, by offering the most comprehensive travel search and showing the perfect flight or hotel at the cheapest price. With the recent launch of Concur Hipmunk, the company is also changing the game for small business travel, offering exclusive business travel discounts and seamless integration with Concur Expense and TripIt. There’s nothing more fun to us than taking on the big and audacious challenge of disrupting the travel industry, while dramatically changing the customer experience. And, we’re fortunate we get to do that every day—at scale!


Who we are
Acquired by SAP Concur in 2016 and based in San Francisco, CA, Hipmunk offers the best of both worlds: a start-up-like culture and independence, with the backing, infrastructure, and connections of the world’s largest provider of enterprise application software and a leader in cloud solutions. Hipmunk’s 50-person team is dynamic, passionate, and diverse. We’re focused on delivering powerful solutions to complex travel problems, while leveraging the upsides associated with a global powerhouse. We value an open, trusting, collaborative, and fun culture, allowing all of us to focus on getting stuff done quickly and to the highest of standards.


Job Description:

The Head if SEO is responsible for coordinating and implementing SEO strategies for Hipmunk. The ideal candidate will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that working closely with company teams to make sure that the goals are achieved.


Key Management Areas of Responsibility:

·       Define requirements, tasks, and resources associated to SEO strategy

·       Manage and execute implementation of SEO strategy

·       Communication to product and engineering teams, and management on strategy/project development, timelines, and results

·       Keep pace with SEO, search engine, social media and internet marketing industry trends and development

·       Contribution to the company blog and social media communities


Key Functional Areas of Responsibility:

·       Perform keyword research in to optimize existing content and uncover new opportunities

·       Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

·       Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific

·       Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

·       Develop and implement link building campaigns

·       Develop, manage and execute communication/content strategies via social communities

·       Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

·       Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

·       Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

·       Communication to team and management on project development, timelines, and results


Professional Competencies:

·       Passion for SEO and overall internet marketing

·       Outstanding ability to think creatively, strategically and identify and resolve problems

·       Ability to foster strong relationships at various levels

·       Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

·       Ability to clearly and effectively articulate thoughts and points

·       High levels of integrity, autonomy, and self-motivation

·       Excellent analytical, organizational, project management and time management skills


Professional Skills & Qualifications:

·       2-5 years experience in Search Engine Optimization (SEO)

·       Strong understanding of Search Engine Optimization (SEO) process

·       Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

·       Experience working with CMS and building/administering content in multiple CMS environments

·       Knowledge of HTML/CSS and website administration

·       High-level proficiency in MS Excel, PowerPoint, and Word

·       Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

·       BS/BA degree required


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or, APJ:, EMEA: Requests for reasonable accommodation will be considered on a case-by-case basis.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Additional Locations :

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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