Senior Product Marketing Manager (Remote)

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!



*Our team is growing and we are hiring multiple headcount for these roles. Additionally, the position can be fully remote and sit anywhere in North America*




As a Senior Product Marketing Manager you will be responsible for engaging low code and pro code business developers and professional developers. The role requires product marketing, cross-group collaboration, commercial mindset and a strong passion for developers. This is an exciting, challenging and highly visible role where your work will have a direct impact on SAP’s success with developers.




  • Core Value Proposition and Campaigns:  Build a differentiated value proposition and create compelling messaging for the developer and data scientist audiences. Land the messaging consistently across all marketing channels & related execution. Define solution-specific campaigns and drive successful execution to support the customer journey and adoption of the platform.
  • Customer and Influencer Engagement: Engage with customers, customer councils, and leaders in the SAP ecosystem to ensure understanding of their current and future needs. Drive high quality dialogue with influencers such as industry experts, analysts and press to further market perception of the portfolio.
  • Presenting in partner and sales enablement activities to drive new product launches
  • Key stakeholder in the pricing and packaging 
  • Building engaging content/content creation 




• Technical product marketing experience

• University Degree in Computer Science / Information Technology or Economics / Business Administration

• Experience in Enterprise/B2B marketing 

• Willingness to embrace new topics and technology

• Self-starter with passion to be a hands-on expert in the required filed

• Customer orientation with a strong focus on quality

• Ability to work with an international team





•  Good understanding of platform and SaaS offerings

• Ability to understand and analyze customer needs, synthesize requirements and drive execution towards successful delivery

• Strong communication profile with the ability to engage with stakeholders

• Excellent presentation and networking skills

 • 3+ years of product marketing experience 



We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID: 335541  | Work Area: Marketing  | Expected Travel: 0 - 30%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: Virtual - USA #LI-Remote

Requisition ID:  335541
Posted Date:  Jun 4, 2022
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 30%

Newtown Square, PA, US, 19073

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Nearest Major Market: Philadelphia

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