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(Senior) Public Relations Specialist - 12 month contract



Requisition ID: 287965
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Limited Full Time



SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

Global Corporate Affairs (GCA) is charged with protecting and enhancing the reputation of SAP and shaping public opinion among communities, customers and prospects as well as current and future talent. The teams develop strategic messaging, participate in vital dialogue and create content and programs relevant to their audience.
The Integrated Communications functions are responsible for planning and driving the execution of communications activities across these multiple audiences. Integrated communications functions exist on the global, regional, and local levels.


The (Senior) Specialist in this function:

  • Has an advanced understanding of audiences within Hungary and South East Europe, SAP strategy, financials, ecosystem, products, priorities and Board areas 
  • May lead  a virtual local team that is responsible for managing communications programs and channels, 
  • and/or for individual projects within GCA communications programs. 
  • The (Senior) Specialist level of Integrated Communications covers all or a selection of GCA's communications objectives or programs.
  • At the (Senior) Specialist level this job includes hands-on media relations and employee communications responsibilities (building channels, creating and sharing content, and reaching out to audiences), as well as involvement with organizing and supporting employee events, coffee corners and CSR initiatives. In addition, this role will involve interacting with different stakeholders including Senior Executives, preparing briefing books and suggesting content for Executives visiting the local MU or Region. 
  • Dimensions of managing communications programs and channels: 
  • Aligning and Focusing
  • Deriving key communications objectives and strategies from business objectives and strategies in consultation with internal stakeholders
  • Building communications messages and selecting communications topics to focus on


Planning and Resourcing

  • Defining communications activities against key communications objectives, strategies, and programs
  • Identifying related cost and required bandwidth
  • Managing budgets 
  • Aligning audience needs with appropriate content formats and channels


Getting people ready

  • Evaluate and deploy technology and best practices to support integrated and collaborative communications planning and execution across the global communications function.


Orchestrating the Execution of Communications Programs 

  • Ensure the integrated execution of communication programs (building channels, creating and sharing content, and reaching out to audiences)
  • Ensuring alignment, high impact, synergies and reuse of content where appropriate. 
  • Develop and implement related processes
  • Develop, implement, and manage efficient communications channels


Monitoring and Adjusting

  • Tracking execution of plan
  • Conducting measurements
  • Collecting feedback from target audiences
  • Gauging satisfaction of stakeholders
  • Channel the results of measurements as well as other outside-in intelligence (incl. media coverage analysis) from constituency groups into the processes for building the SAP business strategy and the GCA communications strategy.
  • Reviewing and analyzing impact
  • Adjusting plans and content


Experience & Language Requirements

  • Experience in hands-on design and implementation of communications concepts and plans
  • Experience in communications to more than one influencer type (media, bloggers, analyst, governments officials, employee communications) 
  • Excellent English writing and editing skills
  • Experience in communications for change management processes
  • Professional communicator 
  • Self-motivated and team oriented
  • Flexible and able to cope with stress
  • Experienced in handling confidential material
  • Understanding of IT market
  • Know-how of SAP products - will be an advantage
  • Being comfortable with interpreting implications of corporate strategy for various communications disciplines is a plus
  • Editorial experience a big plus



  • College and/or University Degree desired (or equivalent education)




Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com).

Successful candidates might be required to undergo a background verification with an external vendor.

Additional Locations

(Senior) Public Relations Specialist - 12 month contract

Facility:  287965
Posted Date:  Jun 5, 2021
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Limited Full Time
Expected Travel:  0 - 10%

Budapest, HU, 1031

Job Segment: ERP, SAP, PR, Change Management, Technology, Marketing, Management