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Digital Demand Executive Manager - UK/I Job

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Date: Oct 30, 2020

City: Dublin, D, IE

Company: SAP



Requisition ID: 267929
Work Area: Sales
Expected Travel: 0 - 10%
Career Status: Management
Employment Type: Regular Full Time



SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.


Position Purpose:

The purpose of the Digital Demand Executive (DDE) team is to impact the GB Cloud revenue by generating incremental world class cloud pipeline.


Your role as the DDE Manager would be to Inspire, drive and coach, a team of up to 12 DDE’s.

The team targets are defined based on the won and booked business from the DDE sourced opportunities and the volume of incremental pipeline generate (outbound opportunities).


You´ll be responsible to hire train and develop talents from the best universities and promote internally the resources to other organizations after an average 24 months period. So that you are responsible for an important part of the company talent flow.

Creative digital leader, you contribute to have the team infusing innovation in their daily activities to positively influence customers, partners and sales organization


Our organization growth in FY19 has been significant leveraging a structured approach collaborating with the Demand Manager organization to identify the NNN and dormant accounts prospects with the highest propensity to buy.


The job requires analytical skills to be able to transform data into sales leveraging the company tools.

You must also have the proven ability to influence and learn from a comprehensive network of stakeholders including the Demand management/campaign planner, Partner Channel, Marketing, Presales, AE’s and Sales Managers.


You will also have to be an expert in social and digital tools and be curious about new tools that the team could leverage to engage with prospects.


To be successful in this role, you must be passionate about managing a team of young talent, be highly interested in Demand Generation. This is a demanding and highly rewarding role that will suit a bold, empathetic and dynamic leader.



  • Attract, hire, train and manage a team of Digital Demand Executives whose role consists of lead qualification, pipeline nurturing and proactive digital customer engagement.
  • Coach and develop DDE into sales-ready candidates within 2-years of their DDE tenure.
  • Collaborate closely with MU Demand Planner and Sales Managers to define priorities and define strong DG strategies throughout the year to ensure successful pipeline creation and conversion.
  • Performance Manage the team ensuring a high standard of energy, activity and results are maintained.
  • Forecast quarterly results and report on the progress regularly to the EMEA North DDE Director.
  • Create a culture of belonging for the DDE’s, ensuring they find enjoyment in what they do. Have experience celebrating wins, keeping the approach fresh and inspiring your direct reports to go above and beyond.
  • Establish and nurture relationships with Key Stakeholders in the Market Unit (UKI), the region (EMEA North) and Globally.
  • Weekly communications to your Market Unit and hosting team meetings with the DDE’s and 121’s via SAP Talk
  • Set SMART Goals on Success Maps and ensure that each SAP Talk is ensuring the progress of each goal
  • Compensation reviews bi-annually with the DDE’s.
  • Assigning the right DDE’s to the right territories and Quota-Carriers
  • Work closely with Demand Planners and Marketing on defining campaign follow-up and reporting V forecast
  • Work closely with Operations to make recommendations on process improvement. Identify and make recommendations for improvement in the areas of process, efficiency and productivity


Required Skills and Experience:

  • Several years of software business development and/or sales experience, preferably Enterprise Applications
  • Track record of success in Demand Generation
  • Ideally, people management experience. In absence of that, evidence of coaching others and demonstrating a strong motivation to step-up into a management role
  • Consistent proven track record of achievement of quota expectations
  • Outstanding communication, organizational and time management skills
  • Experience working in a multi-cultural environment
  • Experience working in a high-growth environment
  • Proven ability to adapt to ambiguous situations and lead by example
  • Proven ability to make strategic decisions autonomously
  • Minimum of a bachelor’s degree, MBA/Master's degree or equivalent preferred


 What's in it for you?

  • Clear and structured career path into a Management position
  • Join a growing organization focusing on key challenges for the GB segment
  • Be an integral part of a fantastic region and within a growing part of the business
  • The ability to be innovative with your approach, try new things and tangibly inspire others
  • World - Class Training & Development in the areas of professional growth
  • Chance to work in a dynamic, fun and challenging environment where you we will make sure you reach your full potential.


Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com).

Successful candidates might be required to undergo a background verification with an external vendor.

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