Senior Client Marketing Manager

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We are recruiting an experienced Senior Client Marketing Manager to lead our client marketing efforts in the UK Enterprise Business.  The role will focus on client marketing strategy and execution including retention, success and growth of our existing customer base across UK. This opportunity is based in the UK with c20% travel within the UK to customer sites for go-lives and client events.    


What you will do:

In addition to developing and supporting the execution of the UK marketing strategy, you will be responsible for three main areas: client pipeline/ demand, client lifecycle communications, and advocacy and awards.  You will be comfortable managing several different projects across functions as well as interpreting global and regional campaigns and initiatives and adapting them to the UK market. 

You will lead the rapid execution of programs in a high growth environment that deliver product utilisation and drive revenue goals through defining a compelling program of customer education, retention, loyalty and advocacy.


Tasks include:

  • Planning of the client marketing calendar of initiatives combining demand generation, advocacy, and lifecycle communications
  • Obtaining client success stories strategy and engaging with clients to bring these to life in print and other media
  • Educational activities that help our clients get the most from their solutions such as events, newsletters and Q&A sessions
  • Identification of cross sell and upsell opportunities and programs to support demand generation
  • Day to day management of our marketing intern who can support with execution
  • Relationship with key senior stakeholders including internal Regional Sales Executives, SLT leaders and global teams
  • Relationship with senior external stakeholders within our client base – e.g. onsite meetings, hosting at face to face events  
  • Reporting back to the business on the success of programs plus optimisation of programs to achieve improved NPS scores, pipeline and customer satisfaction


What you will bring:

  • 5-8+ years’ experience in marketing execution/ management – the ability to be strategic and hands-on
  • Confident, self-starter with a strong focus and empathy for the customer and excellent leadership skills
  • A marketing or customer success background with good understanding of how customer needs change along the customer lifecycle
  • Ability to work in a matrix organisation and across functions to deliver client marketing programs
  • Understanding and experience of cross and upsell programs and generating client pipeline
  • Strong interpersonal skills as this role is customer facing often at senior levels of the customer organisation
  • Ability to manage a wide range of stakeholders within the business e.g. Account Management, Client Sales, Sales Directors, Product Marketing, Global Marketing and Implementation
  • A data driven mindset and the ability to interpret data and use it to optimise marketing activities

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SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

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SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
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EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 338544  | Work Area: Marketing  | Expected Travel: 0 - 20%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.

Requisition ID:  338544
Posted Date:  May 12, 2022
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 20%

Feltham, GB, TW14 8HD

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