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Head of Communications France & Belux - F/M

Date: 1 juin 2021

Lieu: Levallois-Perret, FR, 92300

Entreprise: SAP

Requisition ID:278494
Work Area: Communication
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time




SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

 SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.




SAP's Global Corporate Affairs (GCA) unit is charged with protecting and enhancing the reputation of

SAP among internal and external audiences. To that end, GCA strives to position SAP as the world’s

leading business software solution provider, recognized thought leader, responsible corporate citizen,

as well as employer, business partner, vendor, and investment of choice. In addition, the

communications function supports sales of SAP software solutions and products, informs employees

about strategy, performance and execution and drives employee engagement.

GCA programs are geared towards influencing SAP’s primary audiences -- customers, employees,

government officials, and partners either …

• indirectly via influencers such as media (print, online, broadcast), bloggers, industry analysts,

• or directly as in the case of our communication with employees, managers and government


“Customers” of SAP’s communications function are therefore both the internal stakeholders

representing SAP’s business (Customer Success), our employees, and the relevant external


In that context, the Integrated Communications functions within GCA are responsible for planning and

driving the execution of communications activities across these multiple audiences at Market Unit level,

where they support the Customer Success organization. They report to the Regional Head of Customer

Success Communications.



The Expert in this function ….

• Is part of a virtual regional team spanning 13 Northern Europe countries

• Leads a small team of communications specialists, interns or fellows

• Has an agreed selection of GCA’s communications responsibilities for programs and channels

for the assigned MUs and/or for special projects within GCA community

• Is a true business partner and a trusted advisor for his/her stakeholders

• Leads media relations (pitching SAP story, building intimacy with a strong journalists and

bloggers network, managing a press agency) for the Market Units

• Has employee communications responsibilities (building channels, creating and sharing

content, and reaching out to audiences, involvement with organizing and supporting employee

events, coffee corners and CSR initiatives).

• Drives the executive communications for the Market Units Managing Director(s) and their

leadership teams (preparing talking points and briefing books, providing content for external or

internal keynotes).

• Is a good steward of his or her budget• Is working closely with team members and sister-organizations

(marketing, government relations, CSR) to support cross-regional and corporate activities and


• Contributes to elevating SAP’s CSR initiatives to existing and new media to support the brand




Media relations:

• Create thought leadership strategy for awareness in the media ensuring the overarching SAP

priorities are adhered to, to deliver a strong rolling volume of media coverage and message


• Develop a media relation strategy that demonstrates and showcases how SAP delivers the

intelligent enterprise and helps its customers to become best-run businesses

• Build and strengthen a network of regional/national media contacts

• Develop a story pipeline that strengthens SAP’s public profile about business strategy,

innovation and supports the Brand Narrative.

• Build strong collaboration with Marketing to leverage and amplify the best SAP customer stories

• Engage and manage external agencies, providing clear direction and focus to ensure alignment

to global and local messages and ensure message and media training for industry and product


Executive communications:

• Provide communications counsel to local Managing Director(s) and MUs leadership teams, build

leadership profiles and strengthen GCA value proposition

• Play an active role is developing GCA in the EMEA North region working with regional GCA

leadership and the GCA team

Employee communications

• Develop an internal communications plan and provide employee engagement, attract talent and

create endorsement

• Manage internal communications that focuses on consistent and engaging messaging for

employees working strongly with HR and local business leaders based on the company

business plan and company vision to create consistent key messages


• Ensure crises are managed, coordinated, and escalated to region and Global Communications

leaderswhere necessary



• Experience in media relations strategy

• Experience in design and implementation of communications concepts and plans

• Experience in communications to more than one influencer type (media, bloggers, analyst,

governments officials, employee communications)

• Experience in story-telling and copy-writing

• Experienced in handling confidential material

• Experience in providing communications counsel to executives



• French is either your native language or you have excellent French writing and editing skills

• Your English is fluent

• College and/or University Degree / Grande Ecole desired (or equivalent education)

• International experience in a matrix environment a plus• Professional communicator with strong soft skills

• Self-motivated and team oriented

• Hands-on, flexible and able to cope with stress

• Understanding of IT market, editorial experience a big plus

• Ability to transform corporate strategy into powerful messages for various communications





Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or, APJ:, EMEA:

Successful candidates might be required to undergo a background verification with an external vendor.