Adoption and Success Marketing Program Manager

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 


About the Role:

SAP's Adoption and Success Marketing team has a clear objective to help drive customer success in the cloud through data-driven marketing initiatives. We're focused on supporting customers in their solution purchase and adoption journey while also amplifying their voice and value to foster advocacy and loyalty. The team is looking for a creative, highly-motived, team player to spearhead marketing programs – from strategy to development and implementation. The role reaches across the SAP Services and Support portfolio and intersects with the key SAP product areas. This highly visible role offers the opportunity to collaborate cross-functionally and apply a variety of marketing disciplines to achieve objectives. We are a fast moving, data and results driven team with a common mindset – always putting the needs of our customers first.



  • Develop a product adoption campaign strategy and program planning that leverages the SAP Services and Support offerings, collaborating with portfolio and adoption leads across product areas.
  • Jointly plan and execute marketing campaigns with adoption marketing and integrated demand teams across digital platforms, email, and events to deliver on company-wide customer retention objectives.
  • Determine SAP Services and Support adoption-focused content needs, support development and localization, and identify opportunities for content syndication.
  • Collaborate across Marketing, Portfolio Management, Customer Success, Customer Service and Delivery, Sales, Product Engineering, and Learning to drive key initiatives forward.
  • Partner with data analysts to collect and utilize customer usage insights to identify key customer cohorts for targeted campaign segmentation.
  • Represent team on global marketing initiatives to ensure the SAP Services and Support portfolio and the adoption marketing function are included in the latest corporate marketing innovations and initiatives.
  • Own special projects to strategize / pilot / implement new systems, processes, capabilities, and measurement strategies.
  • Develop, track and report on campaign progress and effectiveness tied to KPIs, providing recommendations for optimization.



  • Minimum 8 years of B2B or B2C digital, high-tech marketing experience, SAAS experience a plus
  • Proficient in marketing automation tools and their application for adoption programs
  • Strong collaboration skills and experience successfully working across global, cross-functional teams.
  • Proficient in developing content strategies, marketing content plans and executing marketing programs (ideally in the post-sale/adoption space)
  • Familiarity with multiple digital channels and their applicability within a marketing plan
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
  • Strong communicator with excellent writing and storytelling skills, and comfortable presenting to and working with all levels within the organization.
  • Ability to manage multiple projects simultaneously and stay on time, within budget.


Educational Requirements:

  • Bachelor’s degree or equivalent required

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  


We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.


EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.


Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99,000 - 216,000(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.


Requisition ID: 395947 | Work Area:Marketing  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

Requisition ID:  395947
Posted Date:  Jun 26, 2024
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Newtown Square, PA, US, 19073

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Nearest Major Market: Philadelphia

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