Share this Job

Global Events Insights Specialist

What we offer

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!



Job Title: Global Events Insights Specialist

Location: USA Virtual



The Global Events Insights specialist works as part of the Marketing and Solution Operations Team, providing key support primarily to the SAP Global Events Team by way of standardized reporting, consultation on operations processes and best practices, definition of KPI’s and targets, and delivery of data-driven insights. This role will define standards and procedures for reporting on the success of premier events (physical, virtual, and hybrid), as well as help define standards for measuring events as a key Marketing Channel.   The ideal candidate should have the ability to transform data into insights that drive better customer experience, improve SAP decision-making, and inform future event strategies.



The Global Events Insights Specialist will partner closely with the Global Events Team to understand business decisions affecting the front-end user experience and translate these business decisions into reporting requirements to the ID&A team.  You will be responsible for ensuring that the most frequent business questions can be answered in a consistent and repeatable way through both self-service and executive-summary reporting.   

  • Build event measurement framework, standardize reporting and insights
  • Support Global Events Team to optimize the success of their events by enabling reporting for a variety of possible event interactions (event interactions include, but are not limited to: registration, attendance, replays, social media engagement/views, meetings, on-site badge scanning, view-time, drop-off rates, dwell-time, participation in special interest activities)
  • Analyze relevant interaction data to understand successes and identify areas for improvement in accordance with strategic goals and objectives of each event
  • Facilitate the translation of event goals and objectives into KPI’s and targets to measure success for premier events (ie: SAPPHIRE, TechEd, etc.)
  • Drive critical communication and enablement around the event reporting landscape to key stakeholders including the Marketing Leadership Team, Global Events Team, Regional PM&I Expert Services Team, and Field Marketing Team.
  • Partner with Global Demand Center to build event follow up strategies to ensure business impact in terms of customer engagement and pipeline.
  • Responsible for aligning event reporting with the Global Marketing & Solutions KPI Framework and facilitating the KPI cascade to the Global Events Team on an annual basis


Experience (Role Requirements):

  • Strong project management skills, comfortable with data, analysis, and strategic thinking.
  • Strong cross-group collaboration, communication, and ability to get things done.
  • Experience working on large scale events (10k+ attendee).
  • Experience with events platforms for physical and digital event experiences (e.g. RainFocus, WEG, ON24, etc)
  • Advanced skills working with Microsoft Excel and PowerPoint
  • Experience with other analytical tools (SQL, VBA, data visualization software) is a plus
  • Experience educating and training stakeholders on using and interpreting self-service reporting
  • Experience in developing insights, telling stories with data through dashboards/visualizations.
  • Translate data into actionable insights for event operations as well as for sales and marketing operations





We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


Our inclusion promise

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com.


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID:313986 | Work Area: Marketing | Expected Travel: 0 - 20% | Career Status: Professional | Employment Type: Regular Full Time  | Additional Locations: Virtual - USA

Global Events Insights Specialist

Facility:  313986
Posted Date:  Dec 29, 2021
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 20%

Newtown Square, PA, US, 19073

Nearest Major Market: Philadelphia

Job Segment: ERP, Database, SAP, SQL, Cloud, Technology