Head of Marketing, North America East Region

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Responsible for delivering against the objectives defined within a specific Sales area-based territory for the current year’s Go-To-Market plan as it relates to demand generation and marketing contribution to revenue, Regional marketers generate demand for and accelerate pipeline with sales/channel/ecosystem through the execution of local marketing activities, including account based marketing, database marketing, direct and digital marketing, inside marketing, online events, physical events, and more. The results oriented, regional marketing team also manages agencies, enables sales, creates awareness, and builds and strengthens customer reputations while staying focused on the resultant pipeline build, acceleration, and deal closure objectives. As the head of marketing for the region, the candidate must have the experience and knowledge to recommend, leverage, prioritize and customize global and national programs and establish regional best practices to assure that execution in the local market provides the best return on investment possible for SAP. Responsibilities also include developing a unique marketing and communications plan to support the revenue goals of the region and determining the appropriate marketing mix to engage with customers and prospects throughout the entire customer lifecycle.


This individual should be a strategic, data-driven marketer who brings innovation and hard work to the job every day. Additionally, this person should thrive in a matrixed, fast-paced, and high energy environment.



The most important aspect of this role is managing a team of marketing professionals who execute the activities that support the regional strategy. Regional marketing director is also key contributor and advisor to the sales management team related to the overall MU strategy. More specifically, this position will be a key participant in a “Demand Management Council” (group of sales support functions, including Presales, COE, References, Marketing, Value Engineering, etc.) to outline and enable the Q+1 strategy to establish a healthy and sustainable pipeline.


Strategy Execution – Execute on the appropriate solution or industry program portfolio mix to address the business needs and to meet the marketing and sales goals and objectives of the team including media plans, community building, events, direct mail, call scripts, email, etc. Serve as expert on brand experience, quality, consistency, and compliance, and ensure adherence in all related demand generation activities. Assure the optimum mix of marketing activities across all pipeline stages including relationship building, acceleration, and close activities. Ensure that this strategy is consistent with the demand management strategy and aligns well with the other team members.


Lead Management – Contribute industry and market knowledge and insights when collaborating with key sales and business stakeholders on the review and analysis of lead reports. Demonstrate high degree of skill to proactively decide on relevant actions to improve lead quality, secure higher acceptance rate, and optimize related campaign processes for future execution.


Data Driven – Focus on excellent execution and speed to market to instruct others how to document campaign execution and lead management activities in the system of record, including CRM. Skillfully leverage respective systems to analyze performance and seek to identify enhancements and improvements to respective stakeholders. Market Research and Analysis – Provide recognized expertise in understanding target audience and interpreting market intelligence to optimize data segmentation for campaign impact. Identify new white spaces for future marketing activities. Proactively identify additional needs for research and analysis, collaborating closely with respective marketing and business stakeholders.


Field Enablement – Consistently align with marketing and/or business stakeholders, demonstrating recognized expertise in stakeholder management. Influence internal stakeholders and make relevant decisions for marketing tactics and assets to optimize impact in the market. This may include but is not limited to adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, etc. Further develop new approaches to roll out marketing tactics more efficiently. Communicate proactively with sales teams to understand marketing effectiveness and to seek out areas of improvement. Proactively provide feedback to other marketers to improve overall marketing performance.


Customer Service and Relationship Management – Demonstrate vast knowledge of industry and market trends to create a valuable customer experience. Proactively look for opportunities to demonstrate value to internal and external customers. Expertly encourage relevant customer engagement to optimize future execution activities, which integrates into future marketing and business activities. Share knowledge to empower peers. Create a valuable customer experience by servicing inquiries, resolving problems, etc. as opportunities present themselves.


General - Share skills and expertise with team members, thus enabling higher effectiveness and efficiency across respective marketing organizations.



  • Bachelor's degree or equivalent required
  • MBA/Master's degree or equivalent preferred



  • Minimum 8-10 years of marketing experience, with minimum 3-5 years in marketing execution
  • Working in a multi-national company
  • Experience in sales a plus
  • Experience in B2B marketing
  • Experience in high tech marketing
  • Project leadership (medium to large-scaled projects)



  • Northeast region preferred

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID: 343306  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: Virtual - USA #LI-Remote

Requisition ID:  343306
Posted Date:  Jun 22, 2022
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Newtown Square, PA, US, 19073

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