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Marketing Insights Specialist (Events Platform)

What we offer

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!



Marketing Insights Specialist (Events Platform)

Location: USA Virtual



The Virtual Events Data & Insights works as part of the Marketing and Solution Operations and Insights team, designing the SAP events data strategy. This role will define standards and procedures to enrich customer data by leveraging events data and transform the data into insights to drive better customer experience and improve SAP decision-marking.



The Virtual Events Data & Insights Specialist will be involved in business decisions affecting the front-end user experience and translate these business decisions into requirements to the technology and insights teams. It will ensure information is harmonized across events platforms and automation platforms to answer the most frequent business question.  



  • Familiar with current and emerging digital platforms, especially events platforms, including best practices and trends; understand how these platforms work with major marketing automation systems and how to transform data into action.
  • Project manage the rollout of new events data platform, setup of new 3rd party vendors, and integration with automation platform (Marketo and SMC)
  • Project manage new insights for the SAP Events team, facilitating and collecting requirements for reporting and insights.
  • Connect Events and Marketing technology team on and Marketing insights teams to produce a cohesive data strategy for events.


Experience (Role Requirements)

  • Experience with events platform for physical and digital event experiences (e.g. RainFocus, WEG, On24, etc)
  • Experience with Marketing Automation Platform such as Marketo and SAP Marketing Cloud
  • Experience with Adobe Analytics
  • Knowledge of SAP systems and processes (CRM)
  • Project Management experience; work with business and technical stakeholders
  • Experience in developing insights, telling stories with data. Translate data into actionable insights for event operations as well as for sales and marketing operations
  • Knowledge of SAP reporting landscape is a plus



We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


Our inclusion promise

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com.


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

 Requisition ID:306485 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time  | Additional Locations: Virtual - USA

Marketing Insights Specialist (Events Platform)

Facility:  306485
Posted Date:  Oct 9, 2021
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Newtown Square, PA, US, 19073

Nearest Major Market: Philadelphia

Job Segment: ERP, SAP, Cloud, Database, Marketing, Technology