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Public Relations Senior Specialist- Global Public Relations



Requisition ID: 279071
Work Area: Communication
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time



SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.



Our Communications Teams are charged with protecting and enhancing the reputation of SAP among internal and external audiences. Teams develop strategic messaging and corporate content, engaging vital audiences in dialogue to advance SAP’s position as the market leader in enterprise application software. The Global Public Relations team mines for stories that will be of interest to major business and finance media outlets as well as leading and emerging technology publications. This includes a wide variety of topics covering many pillars of the global economy and public interest.


The key areas of responsibility of the Global Public Relations function are:

· Developing and pitching the right media formats and content to drive coverage of SAP

· Engaging and building strong relationships with relevant media and reporters

· Maintaining a story pipeline that strengthens SAP’s profile with regard to business strategy, innovation and thought leadership

· Developing new media formats and engagement models with key editors to help drive share of voice and favorability

· Developing and executing annual media relations plans

· Channeling feedback from media and analysis into the communications planning process

· Collaborating with colleagues across the company to ensure holistic, impactful messaging across diverse platforms, including using data to drive decision-making



· At least 5 years of experience in corporate communications or journalism with a strong external network among the outlets we target on the US west coast

· Project management competence

· Excellent writing skills

· An abhorrence of jargon

· Demonstrated ability to communicate complex topics in clear language

· Solid understanding of SAP software and services - or the ability to learn quickly

· Demonstrated commitment to collaborative work across teams

· Stakeholder management skills and the ability to work with individuals at all levels

· Demonstrated ability to make quick decisions and deliver under pressure

· A proven track record of successfully leading complex communications projects



As a member of the Global Public Relations team based on the west coast of the United States, you will cultivate and maintain relationships with media to strengthen SAP’s media coverage. You will work together with Global Public Relations colleagues across the US and Germany and with communications and other colleagues throughout the company worldwide.




Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com).

Successful candidates might be required to undergo a background verification with an external vendor.

Additional Locations

Public Relations Senior Specialist- Global Public Relations

Facility:  279071
Posted Date:  May 28, 2021
Work Area:  Communication
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Palo Alto, CA, US, 94304

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

Job Segment: ERP, PR, SAP, Corporate Communications, Project Manager, Technology, Marketing