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Software-Design and Development

Principal Designer

Requisition ID: 285962
Work Area: Software-Design and Development
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time



SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.



SAP Design is made up of multi-disciplinary teams of UX Designers, Researchers, Writers, Content Strategists, Program Managers, and Engineers. We care deeply about the people who use our products, and the SAP Design team plays an integral part in gathering insights about their attitudes, emotions, and behaviors to inspire and inform design. We collaborate closely with engineering and product management to create industry-leading products that deliver value for the people who use them and for SAP’s businesses.


The SAP Creative Studio works across the entire business to deliver innovative experiences at scale across all touchpoints. As the Principal Designer, Creative Studio, you will be a thought leader for the entire studio of UX designers, visual designers, writers, design PMs, and researchers. You will set a high bar for user experience and creative.


You will be a good fit for this role if you have great thought leadership and design experience across both UX and creative, as well as being a strong advocate for design and partners well with other disciplines to deliver impact. You will be data-driven and most importantly customer-obsessed and understand and appreciate how the Studio needs to scale operationally as well.



  • Oversee Campaign Creative design systems and global production design for all key seasonal retail moments, product launches, and campaigns working closely with partners and stakeholders across the organization to deliver inspiring creative that is also effective at driving engagement.
  • Develop and maintain the SAP Design Product Expression. Responsible for creating messaging frameworks and visual guidance across all Design initiatives and campaigns. Maintain Product Expression guidelines and educate broader team on Product Expression. Deliver experiences for product launches that wow customers, as well as functional in serving customer needs and decision-making.
  • Grow an expanding insights and research capability that serve not only design efforts, but also partners with the broader SAP Design experimentation team to increasingly leverage customer insights for decision-making and experimentation.
  • Oversee the continued evolution of a web design library of navigation headers, templates, and components, leveraged across SAP to drive consistency in Product Expression and user experience.
  • Using Design Thinking or other processes, help drive thought leadership and work across disciplines to define new user experiences that are innovative, solve real customer problems and have impact on the business. Leverage strong depth of knowledge in various design, UX, mobile, video, motion design, and web technologies to create engaging and compelling customer experiences.
  • Build strong relationships across disciplines and stakeholders.
  • Ensure that all experiences meet high accessibility standards, and most importantly to design and deliver experiences for inclusivity.



  • 8+ years of experience in design, user experience management, and/or digital transformation
  • Demonstrated ability to deliver new products, services, or web services at a global scale
  • Experience driving digital transformation projects and programs
  • Ability to handle complex design problems and have a proven ability to create customer-focused solutions



  • Remote/Virtual US




Success is what you make it. At SAP, we help you make it your own.
A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas:Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.

EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Successful candidates might be required to undergo a background verification with an external vendor.
Additional Locations: Virtual - USA

Principal Designer

Facility:  285962
Posted Date:  Oct 14, 2021
Work Area:  Software-Design and Development
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Palo Alto, CA, US, 94304

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

Job Segment: Engineer, ERP, SAP, Product Manager, Engineering, Technology, Research, Operations