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Field Marketing Manager, US SMB

What we offer

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!



Job Overview

The Field Marketing Manager is responsible for supporting aggressive growth revenue targets for SAP Concur.  


You will formulate the growth strategy for the US SMB team by leveraging analytics, deeply understanding the target audience, and partnering closely with sales leadership. You’ll collaborate with Corporate Marketing partners, Market Development and US SMB Sales Teams.


You will also develop and lead the execution of the annual growth marketing plan while delivering breakthrough return on investment and an outstanding customer experience.


This role requires a broad range of marketing and analytics skills to be successful including marketing communications, digital marketing and data analytics. In addition, knowledge of acquisition marketing, marketing automation and demand management waterfall is required.


The position reports to the Director of Marketing, US SMB New Business.



Marketing Strategy

  • Marketing Planning: Drive annual and quarterly planning and review processes
  • Growth Marketing: Develop and lead integrated demand generation and funnel acceleration strategies to meet and exceed pipeline targets.
  • Work cross-functionally with Corporate Marketing to influence digital marketing programs designed to maximize the delivery of high converting leads
  • Support regional Initiatives, campaign support in market, product launch support in market, pricing and offer strategies
  • Innovate, Experiment and Optimize marketing tactics to deliver against aggressive growth targets


Data Driven Marketing

  • Forecast, measure, analyze and report on the impact and performance of marketing performance and demand creation activities on sales pipeline, revenue and sales cycle length (demand waterfall). Benchmark and compare against other geographies/segments for response, conversion rates and pipeline
  • Forecast, direct and adhere to marketing budgets to achieve pipeline objectives including the tracking, monitoring and reporting of marketing spend, relative to sales and marketing funnel performance
  • Communicate quarterly plans, goals and targets in advance of program rollout and ensure that it aligns to key KPIs


Stakeholder Management

  • Proactively interact cross functionally across the Field and Corporate marketing teams to drive success for your division, for SMB Globally and for SAP Concur as a whole.
  • Build positive relationships with Sales and Market Development teams. Drive alignment on goals and strategies and a “one team” approach to success.


Key Metrics

Deliver against annual goals in the following categories:

New Business: Marketing Attributed Pipeline, Marketing Sourced Pipeline, MQL Volumes, Conversion from MQL-SW, Database Health


Position Requirements

8+ years field marketing experience in B2B cloud software industry

Relevant work experience at the Region and/or Market Unit level

BS or MBA required

Experience creating and implementing proven successful across-the-funnel integrated programs.

Ability to leverage various tactics part of an integrated marketing plan.

Experience with MS Office applications, CRM (Salesforce), marketing automation (Marketo or a similar tool), and business intelligence tools (Tableau)


Job Specific Specialized Knowledge & Skills

Strong communication, collaboration and interpersonal skills including influential leadership

Action oriented and independent with strong organizational skills

Effective at overcoming ambiguity with solid go-forward strategies

Flexibility and willingness to prioritize and effectively manage a broad variety of initiatives

Cultural awareness and ability to accommodate different time zones

Thrive in an informal "start-up" culture including willingness to work extended hours from time to achieve goals set by immediate manager or demanded by key customers


This role entails up to 10%+ travel and can be 100% virtual within the US 



We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


Our inclusion promise

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com.


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

 Requisition ID:309288 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time  | Additional Locations: Virtual - USA

Field Marketing Manager, US SMB

Facility:  309288
Posted Date:  Nov 10, 2021
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Saint Louis Park, MN, US, 55416-5312

Job Segment: Field Marketing, ERP, Marketing MBA, Marketing Manager, Marketing, Technology