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Date: Jan 26, 2018

Location: San Francisco, CA, US

Company: SAP

Requisition ID: 172955
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T2
Recruiter Name: Janice Soriano



An exciting opportunity is available to engage with TripIt users! TripIt is the app that organizes all your travel plans in one place. We’re focused on simplifying travel for frequent travelers and are dedicated to building the World’s easiest app. Millions of travelers around the world trust TripIt—from individuals to small teams to large enterprises. We’re continuing to innovate and change the way we interact with our travelers, so we need your help!


TripIt is part of SAP Concur, a global leader in integrated expense and travel management services operating in over 100 countries and used by over half of the Fortune 500. SAP Concur takes companies of all sizes beyond automation to a completely connected spend management solution encompassing travel, expense, invoice, compliance and risk. For more than 20 years, our global expertise and industry-leading innovation has kept customers a step ahead with time-saving tools, leading-edge technology and connected data.

As CRM Marketing Manager, you’ll create marketing programs that help travelers fall further in love with TripIt and TripIt Pro products to become loyal users. Responsible for developing and executing impactful e-mail marketing campaigns throughout each stage of the user's lifecycle, you will engage, educate, upsell, and retain TripIt and TripIt Pro customers.


You will be responsible for owning all elements of the email marketing channel to include campaign planning, segmentation, configuration of triggered email series, campaign quality control, data requests, testing, reporting/analysis and optimization. Your analytical mindset will glean insights from campaign and channel performance trends, and your creativity will translate these insights into actionable tactics. You will collaborate and work closely with internal teams (marketing, product, analytics, business development, advertising, engineering, and customer support) to launch impactful engagement marketing campaigns.


TripIt is a fast-paced and collaborative work environment. Your co-workers are high-impact, low-ego, and have passion for developing products that enable the perfect trip. We are looking for a smart and energetic CRM Marketing Manager to strategize email campaigns and constantly look for new ways to increase user engagement, retention, and TripIt Pro revenue.



  • Develop email marketing strategy and execution to drive user engagement, retention, and upsell for TripIt and TripIt Pro
  • Explore new opportunities and channels to engage with users through each stage of the customer journey
  • Drive end-to-end execution of email campaigns, including creating the content, defining targeting, launching the campaign, and analyzing results
  • Design and perform A/B testing on multiple campaigns to continually improve campaign performance
  • Create content for email marketing, in-product messaging, and display ads, that align with our brand guidelines to educate users of the benefits of TripIt and TripIt Pro
  • Provide QA and perform testing before deployment on all emails for web browser and email client compatibility, as well as ensure all links, images, subject lines, and list segments are correct
  • Analyze TripIt customer lifecycle and identify opportunities to better engage with TripIt users
  • Track and provide detailed analysis of email marketing campaigns and engagement initiatives using email reports, Google Analytics, and Tableau
  • Coach team members on email marketing strategy to optimize engagement and drive revenue
  • Work closely with Product, Engineering, Creative, Marketing, Analytics, Business Development, Advertising, and Customer Support teams
  • Demonstrate flexibility and a willingness to contribute with other duties that will arise to accomplish business objectives


Education & Experience required:

  • BA or BS required; Marketing, Business, Communications, or Technology related studies
  • Minimum 4 years of experience including relevant email marketing, CRM, or other digital marketing strategy/execution experience


Job Specific Knowledge & Skills:

  • Desire to succeed in a fast-paced environment with a lean team and willingness to pitch in on special projects as necessary
  • Experience with Silverpop, ExactTarget or other email marketing software provider
  • Basic knowledge of HTML and CSS
  • Strong analytical and problem-solving skills, plus curiosity and enthusiasm to identify opportunities for analysis and optimization, and execute changes quickly.
  • Familiarity with Google Analytics and Tableau
  • SQL knowledge would also rock, but not required
  • Proficiency in Microsoft Word, PowerPoint, and Excel
  • Strong project management skills
  • Exceptional communication and writing skills
  • Strong attention to detail while being highly organized and efficient with time management
  • Be able to work with teams cross-functionally and manage outside vendors
  • Some design skills would be awesome (not required)
  • Sense of humor and a passion for traveling


Additional perks include:

  • Window-filled office in San Francisco's design district
  • Work-life balance (e.g.  happy hours, and ping pong tournaments)
  • Lunch offered 4 days per week
  • Most rad co-workers you’ll ever have
  • Dog-friendly workspace




To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or, APJ:, EMEA: Requests for reasonable accommodation will be considered on a case-by-case basis.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Additional Locations :

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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