Digital Marketing Project Manager

What we offer

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!



This role is responsible for leading and delivering a central strategy for the LAC websites to provide exceptional customer experiences. From driving traffic to optimizing on-site experiences, the role influences all areas of our marketing function to ensure we have a cohesive approach to building buyer journeys that drive engagement and consideration for solutions by our target audience. The role will be responsible for understanding overall business goals and working collaboratively with broader teams to successfully plan, coordinate, launch and measure digital marketing initiatives against those goals while optimizing the customer journey.


Key Responsibilities & Tasks


Website Structure and Merchandising:

  • You will execute the marketing strategy for the Latin America digital experience.
  • Understand the Digital Buyers Journey to optimize web user experience and drive engagement – predominantly with prospects but extending to existing clients over time.
  • Work closely with the Global Digital team to visiualise, plan and execute website activities that are optimized for the LAC audience.
  • Deliver quarterly marketing plans to drive traffic, conversion, testing and optimisation of the site.
  • Create a plan of content recommendations, new pages and assets to augment the existing site and improve usability, working with Content lead to prioritize and plan delivery.
  • Be a part of global initiatives to improve site performance such as a new resource center, design projects and new assets etc.
  • Be responsible for driving page creation/updates and merchandising of content across the site, liaising with the global PM team.
  • Responsible for LAC site metrics working with the Business Intelligence team and lead the interpretation of the data and actions to improve performance and trends.


Paid Social:

  • Execution of the paid social strategy in collaboration with agency support
  • Work with all Field Marketing and organic Social Media leads to understand all elements of paid social in place across entire campaigns mix.
  • Be the central point for monitoring best practices, campaign performance and driving the opportunities to learn and improve in this critical area.


Advertising Campaigns:

  • Act as the local lead and to execute the Latin America advertising/consideration campaigns.
  • Work collaboratively with the local ad agency and global advertising Senior Manager to understand how advertising drives site traffic and how we can optimize spend and engagement for the region.


Gamification Platform:

  • Execution of the gamification plarform strategy in collaboration with vendor support


Cross Functional Alignment:

  • Work closely with Paid Search and SEO teams, Corporate Web and Digital team, Local Content and Social Media team, and Field Marketers to drive an integrated approach to the website as the hub of programs and tactics that drive engagement and ultimately revenue.



Key Metrics:

  • Quarterly traffic and conversion optimization metrics from multiple sources
  • Engagement with content on site
  • Improved journey and time on site metrics
  • # of web optimizations
  • Number of web tests conducted in conjunction with corporate web team
  • Advertising engagement improvements
  • #MQLs and pipeline generation through digital tactics


Experience & Language Requirements

  • Experience creating and implementing proven successful digital and web strategies aligned to business goals and executed collaboratively with a broad team.
  • Knowledge of SEO, PPC current practices and advertising.
  • Experience in taking data insights and driving tactical and strategic actions to optimize and improve results.
  • Proven experience with Adobe, Ominture, MS Office applications, CRM (, Marketo, Drupal and business intelligence tools.
  • Proficiency in web storytelling and understanding effective copywriting for digital channels.
  • Strong communicator and collaborator at all levels and internationally.
  • Flexible and willing to work on a broad variety of tasks at different levels.
  • Willingness and ability to accommodate meetings in different time zones.
  • Fluency in Portuguese and English is required, additional fluency in Spanish a plus.



  • Degree-level education with strong marketing experience in B2B software industry with SaaS experience.



We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


Our inclusion promise

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: or, APJ:, EMEA:


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

 Requisition ID:331296 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time  | Additional Locations: 

Requisition ID:  331296
Posted Date:  Jun 3, 2022
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Sao Paulo, BR, 04795-100

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