APJ Regional Hub Regional Program Lead - ISBN LOB

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Team Overview


The role of the Global Demand Center is to develop end-to-end marketing programs that deliver demand to the business.  The Global Demand Center teams collaborate with the CMSO teams to identify demand objectives, the Field Marketing teams to validate the demand routes and tactics, and business management teams to determine financial resources to create programs that deliver on the business’s demand needs.


The Role


APJ Regional Hub: Regional Program Lead – ISBN LOB

Ensure coordinated, optimal execution of program in the region, specifically:
- Collaborate with IDT global program leads to ensure the program scope meets regional needs​
- Ensure all elements are deployed per program plan​
- Monitor performance and drive continuous improvements​
- Lead the virtual in-Hub channel specialists and analyst community
- Ensure coordination with Field Marketing in MUs


  • Responsible for translating the APJ LoBs business objectives, market opportunities and portfolio of offerings into a cohesive, go-to-market marketing strategy.
  • Collaborate and drive marketing plan and programs across the customer lifecycle, portfolio, segment, and channel.
  • Orchestrate scaled execution and innovation in defined areas of excellence (example Channels, Experience, Content and Customer Marketing) to power a consistent and seamless customer experience and to increase business outcomes, efficiency and velocity.
  • Attract the attention of new buyers and influencers, build demand, influence existing pipeline and drive adoption.
  • Strong partnership with business stakeholders and field marketing collegues to bring to fruition the marketing results and to share practices and improvements within both the business and marketing community.


Typical responsibilities and tasks include:


  1. Market and Business Situation - Understand and apply the fundamentals of market economics, whitespace and opportunities, and business objectives.
  2. Product / Solution Expertise - Develop a good understanding of the product / solution portfolio and apply / adapt the differentiated value proposition and messaging, tailored to the target audience across the region.
  3. Strategic Planning - Contribute to marketing business planning based on priorities, product/solution value proposition, audience needs and whitespace opportunities.
  4. Program Planning – Lead and orchestrate integrated marketing program planning. Provide an audience point of view via positioning, messaging and respective solution / industry expertise.
  5. Content Development / Adaptation – Collaborate across marketing to influence the customer journey and associated customer-facing content and offers to drive customer demand from new customer acquisition.
  6. Thought Leadership and Communication - Serve as subject matter expert for the solution both internal and external to SAP.
  7. Sales Enablement – Lead collaboration across marketing Channels of Excellence, go-to-market and sales teams to land the value proposition, maximize customer value and drive demand
  8. Assess, analyze, and evaluate market reactions (i.e. via social media channels) to optimize marketing strategies and influence offers and communication.


Specific accountabilities include:  

- Assess channel investment mix and discuss adjustments with IDT​
- Review Global program content in EN and ensure fit to region​
- Adapt content matrix and add MUs specific content (customer stories, …)
- Sign off media brief and plan, content matrix, paid search plan​
- Decide on localisation across MUs based on market potential​
- Plan tele capacity needs based on investment ​


Orchestrate execution
- Engage with MUs to drive on time reviews of localisation​
- Check that assets are activated on time across all covered languages, e.g. landing pages, web pages, nurture emails…​
- Ensure enablement of MUs to brief local Tele resources

- Activate regional activities as needed  ​

Continuous improvement ​
- Proactively monitor performance across channels and MUs and take action with relevant virtual team member(s) in IDT, in the Hub or in Field Marketing​


Experience & Key skills

  • Minimum 5 years of B2B or B2C digital, high-tech marketing experience
  • Strong collaboration skills 
  • Must be proficient in marketing promotion strategies and have developed integrated marketing plans and executed demand generation programs 
  • Must be able to understand, critique and give feedback on content, program design and delivery methods. 
  • Must have working familiarity with multiple digital demand channels and their applicability within a demand generating promotion plan 
  • Strong written & verbal communication skills
  • Strong collaboration skills


Education and Qualifications

  • Bachelor’s degree or equivalent required



  • APJ, Singapore

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Requisition ID: 325587  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: Virtual - Australia #LI-Hybrid.

Requisition ID:  325587
Posted Date:  Jun 26, 2022
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

North Sydney, NSW, AU, 2060

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