Marketing

Regional Field Marketing Lead - ISBN

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

 

 

Key Responsibilities & Tasks

Responsible for translating the APJ ISBN business objectives, market opportunities and portfolio of offerings into a cohesive, go-to-market marketing strategy. Collaborate and drive marketing plan and programs across the customer lifecycle, portfolio, segment, and channel. Orchestrate scaled execution and innovation in defined areas of excellence (example Channels, Experience, Content and Customer Marketing) to power a consistent and seamless customer experience and to increase business outcomes, efficiency and velocity. Attract the attention of new buyers and influencers, build demand, influence existing pipeline and drive adoption. Strong partnership with business stakeholders, Chief Marketing and Solution Officer, Corp Marketing and MU Field Marketing teams to bring to fruition the marketing results and to share practices and improvements within both the business and marketing community.

 

Key Competencies include:

  • Understanding of regional market dynamics, competitors, and adaptation requirements
  • Strong knowledge of portfolio offering, buyer and value proposition
  • Business acumen, customer buying journey mindset, and outcome driven orientation 
  • Strong stakeholder management skills
  • Ability to communicate clear field requirements
  • Ability to lead via influence and guide marketing plan develop in collaboration with virtual Market Unit LoB team
  • Ability to analyze funnel health performance data and derive insights to inform optimization and planning decisions

 

Typical responsibilities and tasks include:

  • Participate as core member of “Integrated Marketing ONE Plan” planning team and member of extended product marketing leadership team. Represent regional marketing strategy, plans, program elements and performance insights.
  • Monitor plan performance, derive insights and influence Market Unit Specialists to adopt a cohesive marketing strategy, including the adoption of common program elements, best practices, marketing mix, budget and plan optimization recommendations, aligned to the priority growth areas.
  • Lead the development of an integrated LoB regional marketing plan across the holistic customer journey
  • Meet monthly with regional LoB Customer Success sales leadership.  Represent marketing in forecast calls, one pipeline health checks, demand management meetings and QBRs
  • Lead 1H / 2H planning cycles and quarterly plan refinements with Market Units and work with CMSO, IDP GM and IMP on digital/physical elements
  • Work with relevant corporate marketing team on campaign readiness, adaptation requirements, and in market performance. Partner with relevant corporate marketing team to understand campaign elements, localization and in-market dates. Communicate to Market Units and monitor performance
  • Evaluate and monitor funnel health, plan performance and work across Market Units and relevant corporate marketing team to optimize performance 

 

Preferred Qualifications

  • Minimum 15 years of marketing experience
  • Working in a multi-national company
  • Experience in B2B marketing and high-tech marketing
  • Experience working with sales / business leader and teams
  • Project management and leadership (medium to large-scaled projects)
  • Fluent English and any other language are a bonus

Education

  • Bachelor's degree or equivalent required

Job Specific Specialized Skills & Scope:

  • Strong communication and interpersonal skills and ability to work with different personalities
  • Self-starter who desires to show ownership and commitment to the job
  • Strong team player
  • "Can-Do" approach to a wide and rapidly changing workload
  • Flexibility and willingness to work on a broad variety of tasks
  • Enjoy working in a virtual and versatile environment
  • Job entails ~ 10% travel

 

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

 

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

 

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

 

Requisition ID: 394487  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.

Requisition ID:  394487
Posted Date:  Jul 3, 2024
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%
Location: 

Singapore, SG, 117440

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