Regional Strategic Account Marketing Lead

 We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.


Company Overview

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives. 


Key Responsibilities & Tasks

The Strategic Account Marketing (SAM) Regional Lead builds a cohesive regional strategy for a set of strategic accounts to accelerate migration, expansion and/or improve adoption and consumption with a service-oriented mindset to enhance customer experiences and improve loyalty.


In close alignment and collaboration with global, regional and local stakeholders the regional lead ensures that the SAM methodology is applied in their region to guarantee global consistency, including elements like steps for planning, account selection criteria, prioritization and optimization of resources, local guidance related to program motions, team influencing and SAM periodic reviews.


Summary of key responsibilities:


    • Collaborate with MU SAM specialists to align programs to the steps of the Customer Value Journey (CVJ)
    • Able to coach, inspire and lead Strategic Account Marketers of diverse personalities, ideas, and perspectives to align on the Global SAM methodology to achieve the optimal outcome for the business.
    • Coordinate the regional preparation for SAM regional business reviews
    • Drive SAM framework adoption - including universal tagging, measurement, and reporting
    • Work closely in Tier 1 events like Sapphire Orlando/SAP Select where ABM programs are executed on targeted accounts


Stakeholder management

    • Build trusted relationships with internal stakeholders (Regional Marketing Head, Presidents, SCP Regional Leader, Global Marketing, and executives in the regional leadership teams)
    • Make sure that regional stakeholders are informed and understand the objectives of the SAM approach as well as the necessary commitment from sales teams.


Knowledge sharing


  • Foster the participation of Strategic Account Marketers in the SAM community and leverage opportunities for sharing and learning from others.
  • Surface requests and gaps of local enablement needs to the global lead in order to allow program building.


Measure Program Performance

  • Own reporting and analysis on account-based marketing programs, ensuring programs perform against goals, are continually optimized and show a solid ROI.
  • Relationships: C-Suite and VP contact and engagement growth.
  • Revenue: Account revenue and product usage growth, ABM influence on pipeline creation and won deals.
  • Advocacy: Customer PR, evidence and references; Customer satisfaction.

Core Dependencies:

• Regional leadership collaboration

• SAM program teams

• Agencies

• Cross-marketing support and collaboration (insight, content, digital, events, etc.)


Qualifications and Education:

  • Strong executive presence and ability to collaborate with and influence senior leaders, sales teams and customers.
  • Excellent communicator and coalition builder who can build organizational support and credibility across multiple functions within the company.
  • Highly-collaborative individual who has built his/her career on relationships and leveraging those to drive change in large organizations
  • Experience scaling and centralizing functions for efficiency in large organizations
  • Agile and adaptable self-starter with a can-do and problem solver mentality
  • Strong presenter, both in person and virtually.
  • Ability to gather data/insights from multiple internal and external sources to understand impact across accounts and opportunities.
  • Bachelor’s degree or equivalent required, ideally related to business, marketing or communications
  • Minimum 15 years marketing within B2B tech industry
  • Fluent English and any other language are a bonus


Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 397427  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.

Requisition ID:  397427
Posted Date:  Jul 17, 2024
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Singapore, SG, 117440

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