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Marketing Execution Senior Specialist

What we offer

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!



Key Responsibilities & Tasks


Generate demand and accelerate pipeline through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing, data-driven marketing, inside marketing, digital marketing, events, and more.  Enable sales by providing highest impact of all push and pull marketing channels. Look beyond return on investment of own activities and work across the entire marketing organization to assure optimal return on marketing investment for SAP. 

Strategy Execution - Have a thorough understanding of how to translate business strategy and objectives into effective marketing execution tactics.  Be fully trained and responsible to ensure brand, quality, consistency, and compliance and promote these aspects within all related demand generation and nurturing activities. Be digital savvy and able to build a tactical Digital First approach including, web, social media, paid search, paid media. Ensure a balanced set of marketing activities across all pipeline stages including acceleration and close activities as required.

Demand Management - Understand the goals, objectives and processes involved in successful demand management. Collaborate with key sales and business stakeholders to increase impact of marketing. Proactively propose and push for relevant actions in order to improve lead quality, secure higher conversion rates, and optimize related campaign processes for improved future execution.

Data and Performance Management - Focus on excellent execution and speed to market when documenting campaign execution and lead management activities in the systems of record, including data segmentation tools, CRM, reports, dashboards and scorecards.  Skillfully leverage respective systems to analyze performance.

Market Research/Analysis - Build and continue to evolve your knowledge and understanding of the market, competitive landscape, target audience and SAP's solutions and go-to-market approach, in order to identify relevant data segmentation, adapt messages, and optimize the campaign tactics. In addition, proactively identify opportunities for future engagement and recognize additional needs for research and analysis, collaborating closely with respective marketing and business stakeholders.

Asset Development and Management - Skillfully oversee the planning, development and use of assets such as videos, blogs, infographics, websites, white papers, and more. May also manage the end-to-end asset or campaign production for innovative or strategic priority campaigns.

Agency Management - In compliance with SAP procurement policies, identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost. Identify and recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities.

Field Enablement - Consistently align with marketing and/or business stakeholders. Understand the role of stakeholder management in the development of effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and assets to optimize impact in the market. Constantly monitor use in order to optimize support and enablement, including but not limited to re-formatting, adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, and more. 

Customer Service and Relationship Management - In line with the marketing vision, maintain a high level of customer focus and knowledge of industry and market trends in order to create a valuable customer experience. Proactively look for opportunities to service customer inquiries, resolve problems, etc. by understanding internal and external customers. Share customer insights and industry knowledge to empower peers.

Channel & Ecosystem - Understand the importance of different routes-to-market in consideration of the integration of channels and ecosystem (GCGB) for all relevant marketing activities. Proactively focus on the expanded reach of campaigns as well as respective budget optimization through other revenues.


Experience & Language Requirements

  • Minimum 4-7 years of marketing experience, with minimum 2-4 years in marketing execution
  • Working in a multi-national company is preferred
  • Experience in/with sales
  • Experience in B2B marketing
  • Experience in the Tech industry is a bonus
  • Project leadership (medium to large-scaled projects)
  • Guiding and mentoring peers and/or junior level colleagues


  • Bachelor's degree or equivalent required




We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


Our inclusion promise

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com.


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

 Requisition ID:299054 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time  | Additional Locations: 

Marketing Execution Senior Specialist

Facility:  299054
Posted Date:  Jan 4, 2022
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Jakarta, ID, 12920

Job Segment: ERP, SAP, Database, Marketing, Technology, Research