Marketing Execution Specialist

Marketing Execution

Drives marketing activities across the customer lifecycle, product portfolio, segment, and channel. 

Responsibilities may include:

• Orchestrate scaled execution and innovation in defined areas of excellence (currently Channels, Experience, Content and Customer Marketing) to power a consistent and seamless customer experience and to increase business outcomes, efficiency and velocity.
• Execute on marketing program to attract the attention of new buyers and influencers, build demand, influence existing pipeline and drive adoption.

Key Responsibilities & Tasks

Responsible for delivering against the marketing demand generation and revenue objectives as defined within a specific sales area-based territory for the current year's Go-To-Market plan and priorities. Responsible for demand generation and acceleration through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, and more.  Look beyond return on investment of own activities and work across the entire marketing organization to assure optimal return on marketing investment for SAP. 

Strategy Execution - Translate business strategy and objectives into effective marketing execution tactics to meet marketing and sales goals. Be digital savvy and able to build a tactical Digital First approach including web, social media, paid search, paid media. Be fully trained and responsible to ensure brand, quality, consistency, and compliance and promote these aspects within all related demand generation and nurturing activities. Collaborate with different teams to provide a balance of marketing activities across all pipeline stages including acceleration and close activities as required. As the Field marketer should serve as the face of marketing to the region or MU sales executive, actively seek for opportunities to participate in business planning and engage in these interactions when possible.

Lead Management - Access relevant lead (and performance) reports through self-service or request ad hoc reporting from Marketing Operations teams. Have a strong understanding of the internal lead management systems in order to drive proper management of leads and to actively engage with all team members to improve lead acceptance and progression, quality and flow throughout the customer buying cycle. Review reports to understand the impact of marketing programs on pipeline health and follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively.

Data and Performance Management - Focus on excellence in execution and speed to market when documenting campaign execution, lead management activities, and digital insights in the system of records, including data segmentation tools, CRM, reports, dashboards and scorecards. Leverage these systems to analyze performance and seek to identify enhancements and improvements to respective stakeholders.

Market Research/Analysis - Continue to build knowledge and understanding of the target audience, SAP's solutions, SAP competitive differentiators and go-to-market approach in order to easily identify relevant data segmentation, proper messaging, and an optimal mix of the campaign tactics. In addition, proactively leverage market research and analysis to identify new opportunities. Support the alignment of relevant strategies, observations and interpretations with other involved parties.

Asset Development and Management - Skillfully oversee the development and dissemination of assets such as collateral, offerings, email, websites and social content, event signage and more. Assure that all assets are used in market appropriately and resonate with local buyers. May also manage the end-to-end asset or campaign production for innovative or strategic priority campaigns.

Agency Management - In compliance with SAP procurement policies, identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost. Identify and recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities.

Field Enablement - Look for opportunities to communicate the overall plan to sales stakeholders (sales, sales operations, VAT team members), marketing colleagues and partners. Drive rollout of marketing tactics and assets that align with the needs of the business. Anticipate stakeholder conflicts and drive managerial resolution to avoid delay of market delivery. Communicate proactively with sales teams to understand marketing effectiveness, including digital strategies and performance, and to seek out areas of improvements. Proactively provide feedback to other marketers to improve overall marketing performance.

Digital Marketing Management

• Plan and deliver content build/collection/distribution plan. Establish target goals, and evaluate results for continuous improvement.
• Provide in depth evaluation of program results and apply tactics to improve yield and progression of visitors, contacts, or leads, depending on the program type.
• Consult with strategic stakeholders to understand needs, propose offerings of Digital Marketing service packages, and deliver those offerings, analysis and recommendations to achieve desired results.
• Analyze usage of mobile devices for accessing SAP digital properties and recommend and develop innovative approaches to make the properties more accessible and desirable via mobile device.
• Gather business requirements to support platform evaluation. Work with stakeholders and other departments to recommend, plan and deliver tools that support the business and audience needs.
• Ensure customers are given a relevant journey and seamless experience to ensure we help them convert faster and drive pipeline and revenue.

Experience & Educational Requirements

Experience & Language Requirements
Minimum 5-7 years of marketing experience, with minimum 1-2 years in marketing execution
Working in a multi-national company

Working in marketing agency (event / public relations)
Experience in/with sales
Experience in B2B marketing
Experience in the IT industry
Project management (small to medium-scaled projects)
Working in a team environment

Familiar with MS Office tools (PPT, word, excel)

Education
Bachelor's degree or equivalent required

Fluent English capability