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Digital Demand Manager (DDM) - Tempe, AZ

What we offer

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!




Digital Demand Manager (DDM) - Midmarket



Tempe, AZ (Digital Sales Hub)



The Digital Demand Manager is a demand expert that provides sale leadership to a team of seven(7) to nine (9) Digital Demand Executives (DDE's) for our Midmarket Business Unit in North America.  This individual is responsible for driving a GB demand generation plan, with pipeline build strategies & development of scale initiatives. The result of the plan and execution is a 4X pipeline coverage for On-Prem, and 6X for Cloud.


You will act as a Trusted Advisor to the GB MU leadership team by providing high impact, co-ordinated demand generation activities, tactics and programs based on strategic growth areas; analysis of pipeline and YTD performance measurements. You will represent. You will also be the expert developing the strategy based on data driven analysis from multiple data sources.



Market Unit/Territory responsibilities include:

  • Understand the MU composition to drive high-value Sales Program/Play  recommendations based on priority industries, account whitespace and LOB targets
  • Define MU plan aligned to GTM with solution strategy, demand strategy, cross-functional dependencies and key execution steps.
  • This could include areas such as: initiative build; alignment across all demand drivers; campaign launches, investment cases, and strategic partnering.
  • Present Demand Strategy and programs to our senior leadership team, our partners, our sales field, and our marketing team for Market Unit Buy-In and Senior Leadership approval. 
  • Collaborate on DG with top 3 partners in MU. Establish Install base – upsell/cross-sell/next-sell campaigns
  • Drive demand execution and pipeline build activities in territory
  • Conduct 1:1 AE territory reviews to identify gaps, opportunity, and produce recommendations on clustering their territory based on data driven assessment 


Demand Management framework execution:

  • Continuous analysis of the Demand Management Dashboard, and other available data, to understand areas of strength and weakness across relevant solution areas and sales teams
  • Lead monthly Demand Reviews with Senior Sales Leadership and the VAT focused on securing buy-in and driving execution of the demand plan
  • Follow Demand Management Framework – structure and cadence.
  • Host Demand Management council with MU Sales leader to Analyze, Prioritize & Direct demand activities. Prioritize Pipeline Health Issues, Strategic Plan to Address, & Assign Plan Owners. Q+1, Q+2 and R4Q pipeline health, identify risks by different GTM segments, prioritize risks and create high level actions to mitigate those risks.
  • Host DG board - Build Comprehensive Demand Gen and Pipeline Improvement Plan Leverage Entire Sales & VAT Org. Takes feedback form DMC to the Sales and Marketing teams that support those GTM areas, create a detailed plan to close the gaps on the issue.
  • Leverage data analysis to build high impact programs with short time to value/revenue
  • Advocate for GB NA with LOB & VAT resources in region and global to help drive continuous improvement and relevance of program deliverables



  • Exceptional relationship building skills, ability to collaborate & sell internally to achieve targets
  • Strong financial & business acumen, and an understanding of SAP’s Strategy and North American GTM goals with the ability to translate these into high-impact actionable plans
  • Exceptional oral and written executive communication skills
  • Passion to challenge, improve and innovate at both a personal and organizational level
  • Ability to interpret & analyze data; make data-driven recommendations
  • Divergent thinker who can find creative solutions to business problems
  • Confident to  bring new ideas to the table if supported by research and data



  • Professional experience in Sales, Marketing &/or Business Development with large, multi-national software/IT organizations
  • SAP product experience and/or 5-15 years prior relevant solution sales/business development experience.
  • Channel experience work with VAR;
  • Proven track record of driving business results
  • Customer-facing experience necessary, preferably in a Hunting role securing new customers



  • Bachelor’s Degree or Equivalent Work Experience Required



We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


Our inclusion promise

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com.


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

 Requisition ID:303436 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time  | Additional Locations: 

Digital Demand Manager (DDM) - Tempe, AZ

Facility:  303436
Posted Date:  Nov 2, 2021
Work Area:  Sales
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Tempe, AZ, US, 85281

Nearest Major Market: Phoenix

Job Segment: ERP, Business Development, SAP, Marketing Manager, Manager, Technology, Sales, Marketing, Management