General Business Sales Executive

Requisition ID: 342731
Work Area: Sales
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T2
Hiring Manager: Arata Kuribayashi 
Recruiter Name: Haruko Tanaka
Additional Locations:

General Business Sales


Responsible for selling through resellers/partners focused on the General Business segment (SME). To coordinate all sales activities with the partners to ensure successful closing of opportunities, mainly via coaching of partners' sales teams. Monitors competitor activity and implements strategies to maintain assigned account ownership and block competitor advancement.


  • responsible for delivery of outcome of assigned sub projects
  • works independently within given area of responsibility (within defined policies and processes)
  • contributes to milestones

  • contributes and works on sub projects and activities with moderate level of complexity
  • work is independent & collaborative in nature
  • provides regular updates to manager or project manager on project status
  • Decisions/solutions can essentially enhance existing systems & processes


  • strong competence with various tools, procedures, programming languages used to accomplish the job

  • builds collaborative work relationships with similar functions across SAP
  • communicates clearly, in a way that others can understand within defined processes & policies
  • communicates relevant messages in a timely manner and with constructive feedback to colleagues & managers


Key Responsibilities & Tasks


The General Business Sales Executive is responsible for focusing on complex sales engagements which are mainly partner-driven in the GB-segment. The GBSE may be specialized on industry or solutions based on the MU-market; he/she is working in conjunction with (i)PBMs and ISEs. The GBSE covers opportunities in partner- / SAP-accounts above a specific revenue threshold defined in the GTM-setup of the MU/Region. The objective is to coach the partner-sales teams on building a productive pipeline as well as maximizing the revenue via active engagements on selected opportunities.

Main Responsibilities:
Solution/ Industry specialized Business Development
Aligns with PBMs on Partner Business Planning for the territory covered; helps to identify opportunities for further growth in the territory and becomes active, in collaboration with other GPO sales areas (PBMs, Inside Sales, etc.)
Supports the creation, monitoring and review of Business Development activities around his/her solution- or industry- specialization area. Defines innovative approaches to generate business and executes either directly or via the team together with manager/expert. Supports implementation of core strategies and actions to ensure KPI achievement
Assists in coaching partner sales reps to interact with prospects in large or complex SW deals in his area of solution / industry expertise in order to position the value of the respective SW or industry solution as supported by ROI, business case development, references, and supporting analyst data. Helps to ensure a high conversion rate from pipeline to deal closure, Shortening of the sales process and improvement of win rate in order to achieve real volume business. Be familiar with the competition with their assigned industry and/or geography. Understand competitive threats (e.g., how to beat the competition).
Supports the enablement of the partner to independently drive business with the following resources:
Partner demand generation plan to build a business pipeline
partner competency plan to ensure partner resources are trained on the latest solution and sales content,
partner resource utilization plan so partners have full access to and are utilizing SAP tools and methodologies
presales coaching plan for existing and new partners
Generally will be focused on volume segment and ensure alignment with Indirect Channel Mgt (respective Partner Business Managers, Inside Partner Business Managers) and Inside Sales based on key channel economics. 
Helps to monitor the effective and appropriate use of SAP assets (i.e., Presales).
Reporting on sales progress throughout the year; identification of deviations from plans agreed and actively engaging in measures to deliver goals agreed to.



Experience & Educational Requirements


tion areas such as  e.g. LoB, Mobility, In-Memory, ByDesign, BA&T, B One, BAiO or in a certain industry
Knowing or having successful experience in multi channel go to market models
Understanding the principles of solution selling through Partners
SME Channel Experience
Knowledge and understanding of Indirect channel dynamics
Knowledge of ERP market
Local market knowledge and understanding
Business level English: yes
Business level local language: yes

Bachelor equivalent: yes
Master equivalent: yes
MBA / Ph.D: no




To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

Successful candidates might be required to undergo a background verification with an external vendor.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy.

Requisition ID:  342731
Posted Date:  Jun 10, 2022
Work Area:  Sales
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Tokyo, Tokyo, JP, 100-0004

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