SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please contact us at EMEA: +49 6227 7 48599 and careers@sap.com, Americas: hrdirectamericas@sap.com, APJ: hrdirectapj@sap.com. Requests for reasonable accommodation will be considered on a case-by-case basis.

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Integrated Mktg Programs Specialist Job

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Date: Sep 11, 2017

Location: s-Hertogenbosch, NB, NL

Company: SAP

Requisition ID: 159724
Work Area: Marketing
Expected Travel: 0 - 30%
Career Status: Professional
Employment Type: Regular Full Time

COMPANY DESCRIPTION

As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

ROLE DESCRIPTION:

  • Expectation overview for Integrated Marketing Management: Actively manage planning, development, project management and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building and pipeline acceleration. Collaborate with various internal and external teams including central, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Orchestrates with branding, communications, data, online, digital media, partners, customer references and events to create integrated audience specific programs.

 

  • Market Research & Insights - Gather and synthesize market insights and company objectives including solutions, industry, geographies, and other information. Understand and define the target audience and its preferences, needs, and challenges. Combine the audience insights with audience intelligence (e.g. data) to build relevant programs.

 

  • Participate in Strategic Planning - Work with Business Planning, Marketing Planning, and Business Development/Management to determine goals for region, market unit, country, or route to market and translate into integrated audience specific programs.  Ensure programs and campaigns are expertly aligned with stated strategic goals.

 

  • Develop Content and Messaging – Apply a broad range of knowledge to curate, build, tailor, and syndicate content for awareness, demand generation, and opportunity acceleration and other strategic purposes, combining market insights, business objectives, audience insights and intelligence as well as key messages into integrated programs and/or campaigns. Determine best practices to create repeatable processes and content.

 

  • Manage asset development and with Marketing Execution, Demand Generation, and Strategic Marketing Communications, independently deliver audience facing materials by leveraging, tailoring and syndicating content, positioning and messaging in order to develop high quality integrated marketing programs.

 

  • Stakeholder Management - Strongly align with business stakeholders to ensure marketing programs closely align to business and sales goals. Share knowledge and expertise. Support/enable the sales organization through delivery of key customer assets and stories.

 

  • Plan and develop integrated audience campaigns and, working with Marketing Execution, identify targets, value propositions and tactics to achieve defined goals.

 

  • Strategically drive program activation and acceleration within region, market unit, or country.

 

  • Serve as a subject matter expert in the evaluation of overall performance to refine programs for a real business impact. This includes e.g. business and campaign performance across the whole marketing mix, program execution, and pipeline impact. Collect and syndicate best practices.

 

  • Through others, utilize standard tools and systems to document, communicate, measure, and monitor program plan and facilitate execution to share content and assets.  Performance and measurement to also include use of social media measurement and tools.

 

  • Professionally advise execution teams on configuration, execution and best practices.

 

WORK EXPERIENCE:

  • Minimum 5-8 years of related experience
  • Project leadership (medium to large-scaled projects)
  • Supporting organizational change

 

EDUCATION AND QUALIFICATION / SKILLS AND COMPETENCIES:

  • Bachelor's degree or equivalent required

SAP'S DIVERSITY COMMITMENT

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis.

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