Head of Field Marketing, North America

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The Head of North America Field Marketing (NA) is an executive level position that bears the responsibility and accountability for driving business results and organizational effectiveness through the development, deployment and management of the NA marketing functions. This position will lead the development and implementation of SAP’s marketing strategy in support of the region’s pipeline and revenue objectives. 

The role will have a heavy focus on demand generation, account-based marketing, pipeline progression and customer adoption marketing.

IDEAL CANDIDATE PROFILE

This position requires a minimum of 15 years of business experience successfully leading a large team in a matrixed, global organization. Strong preference will be given to candidates with recent experience in the NA region. An undergraduate degree in marketing/business (or equivalent) is required and an advanced degree is strongly preferred. 

The candidate must demonstrate the capability to drive the marketing strategy from vision to execution. S/he should thrive in a demanding, quick turnaround environment where change and transformation are a daily reality. Must have experience in managing budgets effectively across multiple departments, setting up effective metrics and business processes. The candidate must be data driven, outcome focused and possess a strong orientation in driving change management and transformation. 

S/he must be willing to travel frequently and demonstrate expert knowledge of working across all aspects of marketing from the creative and corporate functions to driving program and campaign execution and delivering pipeline and outcomes at the field level.

Experience in the High Tech (hardware or software) sector is preferred but not mandatory.  More importantly, s/he must have experience leveraging digital and social strategies to drive account engagement, demand creation and revenue impact.

POSITION DUTIES AND RESPONSIBILITIES

Marketing Strategy Excellence

• Lead the development and implementation of innovative marketing programs in partnership with the Global Demand Center and Customer Success organization to achieve revenue and pipeline objectives.
• Drive differentiated marketing strategies across the full customer life cycle including account acquisition, account expansion and adoption.
• Provide strategic direction and drive strong alignment, integration and collaboration in the joint business planning process across the region and with Corporate Marketing.

Marketing Operations Excellence

• Ensure cross organizational alignment and collaboration across Market Units, Portfolios and Segments to drive pipeline and revenue impact.
• Lead the team to operational excellence ensuring scale, best practice definition and continuous learning, and ensure the transition from strategy to execution.
• Ensure alignment between Customer Success, Field Marketing and Corporate Marketing.
• Effectively manage the marketing budget and make effective investment decisions based on corporate, marketing and regional priorities.
• Create and communicate goals, objectives and KPI's for all marketing initiatives and ensure measurements are achieved.
• Build productive and influential executive relationships with internal and external constituents.

Management Excellence

• Demonstrate exceptional people and resource management ensuring highest potential for achieving marketing KPIs and maintaining a high-performing team.
• Build and retain a high-performing, multi-generational team leveraging diversity and inclusion.
• Ensure performance and role expectations are clearly defined, communicated and executed.
• Grow talent and maintain comprehensive succession management plans.
• Create an atmosphere where timely and quality information flows smoothly, deadlines are respected and met, and employees are engaged and energized.
• Reward success and accomplishment with timely and creative recognition programs
• Drive continuous transformation from traditional marketing to modern marketing across programs, tactics and skills development

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 390085  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Executive  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.