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Digital Event and Experience Marketing Senior Specialist

What we offer

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!




The (Digital) Event & Experience Marketing Senior Specialist is responsible for the event strategy of SAP Netherlands and is a key supporter of brand and experience initiatives.


Events, both physical and digital, are a crucial part of SAP’s marketing programs. They allow for a more intimate and engaging experience with our audience, enabling us to build new relationships and strengthen existing ones.


In your role you will initiate and own the roll-out of local events (e.g. Connect to Innovate, Experience Center Sessions, C-Level Engagements, Hospitality) in close collaboration with the local sales and marketing organization. This means the end-to-end management of these events. From concepting, to realizing the actual event, and guaranteeing the proper follow-up.


Next to that you will leverage and support our global events (e.g. SAPPHIRE NOW, SAP Select, SAP TechEd) and make those an integral part of your events strategy.


In the role of (Digital) Event & Experience Marketing Senior Specialist, you are part of the Brand & Experiences Team. Although there is a heavy focus on (digital) event management in your role. In the future the role can grow towards inclusion of broader responsibilities, with the focus on brand and customer experience.


Expectations for the Brand and Experiences Marketing team members are related to support the planning, development, content creation, project management, financial healthy practice and successful implementation of clearly defined marketing programs and events for specific audiences, in full alignment with the SAP corporate strategy, the overall Marketing strategy and the specific annual strategy outlined for the area.


  • (Digital) Event Strategy Development
  • End-to-end Event Management (Concepting > Event Realization > Follow-up)
  • Works on large, complex activities, using demonstrated creativity and expertise and applying specialist professional knowledge to deliver high quality results
  • Includes external event agency management
  • Includes project lead or supervisory responsibilities
  • Includes senior stakeholder management
  • Includes content strategy development
  • Understands data preparation for marketing events and campaigns
  • Knows how to leverage social/inbound/digital marketing to drive awareness and participation
  • Understands that events need to drive results, meaning the event is not over when the last speaker steps off stage. We need to turn event engagements into new business opportunities.
  • Focus on our goals to attract the attention of new buyers and influencers, build demand, influence existing pipeline and drive adoption.
  • Knows how to set-up nurture and follow-up sequences, working closely with sales and business development (incl. lead handling and data analytics)


  • Has a passion for organizing (digital) events!
  • Bachelor's degree or equivalent required
  • Fluent Dutch and English
  • Project leadership (medium to large-scaled projects)
  • Organized/Detailed
  • Team Player
  • Stakeholder Management
  • Communication
  • Results-Driven
  • Decisive
  • Marketing Analysis & Measurement
  • Data Stewardship
  • Knowledge of Marketing Fundamentals



  • Minimum 5-8 years of related experience  
  • Previous experience in Event Management and/or Marketing is crucial
  • Previous experience in B2B (IT/SaaS/High Tech) organization is an advantage





We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


Our inclusion promise

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com.


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

 Requisition ID:299293 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time  | Additional Locations: 

Digital Event and Experience Marketing Senior Specialist

Facility:  299293
Posted Date:  Aug 26, 2021
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

's-Hertogenbosch, NL, 5232 BE

Job Segment: Event Marketing, ERP, Business Development, SAP, Marketing, Technology, Sales