NA Digital Campaign Advisor (Business Development Specialist)

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

About the Team

Join SAP’s Digital Campaign Advisory team, dedicated to creating effective campaigns that drive substantial pipeline growth and accelerate revenue for the business. Our innovative and customer-centered approach focuses on delivering scalable campaigns that contribute to personalized experiences across the customer lifecycle.

This role is situated within the North America Digital Hub and is integral to supporting the Supply Chain Line of Business (LoB) across Corporate Field, Digital, and Partner-Led territories. Our team operates according to SAP’s core values: Building bridges, embracing differences, keeping promises, staying curious, speaking truthfully, and embodying leadership.

Role Purpose

As a Supply Chain Digital Campaign Advisor, you will play a crucial role in shaping how SAP rolls out its Digital Supply Chain campaigns to the market. By leveraging AI-driven analytics and cutting-edge digital technologies, you will transform data into actionable insights, crafting campaigns that drive significant pipeline growth and boost sales opportunities within Corporate Field, Digital, and Partner-Led territories. Your work will be pivotal in ensuring revenue acceleration and business success.

Key Responsibilities

Primary Responsibilities:

• Lead the creation of robust, scalable Line of Business (LoB) campaigns for adoption across Corporate Field, Digital, and Partner-Led territories.
• Collaborate with Global Product Marketing, the LoB DMO and partners to refine campaign strategies using sales plays, messaging frameworks, and solution positioning.
• Analyze market, pipeline and revenue data to identify opportunities that elevate growth and expedite deal closures.
• Drive participation in demand cadences with LoB Sales Development and Digital Hub leadership to refine campaign strategy and recommend impactful actions.

Secondary Responsibilities:

• Conduct monthly and quarterly campaign performance reviews, providing insights to Sales and leadership teams.
• Develop comprehensive bi-annual and quarterly LoB campaign plans that define strategic priorities, target focus areas, and expected outcomes.
• Support the execution of the Supply Chain demand management framework by identifying campaign activation opportunities that accelerate deals.
• Build strong cross-functional relationships to ensure seamless execution and consistent campaign alignment.

Qualifications

Required:

• Strong analytical skills with the ability to turn data into actionable insights.
• Excellent communication skills, confident in presenting to Sales and leadership teams.
• Highly organized, with robust planning and project management abilities.
• Self-motivated, positive, collaborative, and eager to learn.

Preferred:

• Experience in digital marketing, demand generation, or sales development.
• Familiarity with supply chain processes or SAP Digital Supply Chain solutions.
• Bachelor’s degree in Business, Marketing, Communications, Supply Chain, Analytics, or a related field.

Join Us

If you are ready to join a dynamic team and make a significant impact in the digital supply chain landscape by creating campaigns that drive pipeline and revenue growth, we invite you to apply today!

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 91,600-205,700 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 441869  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid