Consumer Industries Customer Experience (CX) GTM Leader

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

SAP is seeking a visionary and highly experienced Domain Advisor to drive strategic growth within Consumer Industries through SAP's Customer Experience (CX) portfolio. This includes a comprehensive set of industry-specific solutions such as Revenue Growth Management (RGM), Trade Promotion Management (TPM), Point of Sale (POS), and Customer Activity Repository (CAR).

While this role does not include direct reports, it requires senior leadership, global influence, and strategic engagement with customers and internal stakeholders. You will serve as a thought leader, guiding SAP's go-to-market strategy for CX in Consumer Industries, shaping demand, and enabling SAP to meet its ambitious growth targets - including a $100M+ ARR aspiration for the broader portfolio by 2030.

What you will do

1. Strategic Industry Leadership

• Position Consumer Industries as a strategic growth area within SAP CX, articulating how our end-to-end solutions deliver differentiated value across Retail, CPG, and Wholesale.
• Align SAP's CX value proposition across key solutions (CAR, RGM, TPM, POS) to address the full spectrum of consumer demand, commercial planning, and execution challenges.
• Represent SAP as a global thought leader in industry conversations, influencing market perception and customer transformation agendas.

2. Portfolio & Solution Evangelism

• Own the narrative and strategic positioning for SAP's Consumer Industry CX portfolio - with depth in each solution area and a cross-solution view of business impact.
• Identify cross-solution synergies and help customers architect holistic SAP CX landscapes tailored to their industry challenges and maturity.
• Create and deliver field enablement for the full portfolio, ensuring consistent, compelling messaging across global teams.

3. Demand Generation & Pipeline Growth

• Develop and execute strategies that drive pipeline creation and market development, ensuring strong momentum for all covered solutions.
• Lead engagement on field-facing activities - validating GTM assets, overseeing enablement, and identifying reference customers.
• Act as the senior advisor and support high-impact opportunities by engaging in early-stage discovery, value mapping, and roadmap planning with customers.

4. Executive Customer Engagement

• Build trusted relationships with executive stakeholders, guiding strategic discussions and advising on complex business transformation.
• Partner with regional teams to influence deal strategy and provide domain depth in key customer opportunities.
• Support post-sales engagement to ensure adoption success and identify expansion paths into adjacent solution areas.

5. Internal Influence & Enablement

• Act as the bridge between solution management, product engineering, services, and field sales, ensuring portfolio strategies are executable and market-fit.
• Contribute to the development and localization of GTM content, pricing strategy, enablement sessions, and launch plans.
• Mentor and coach field colleagues to raise capability and confidence in selling SAP CX within Consumer Industries.

Career Level Attributes:

• Operates as a functional and strategic thought leader, owning strategic vision and tactical execution across complex solution landscapes.
• Oversees realization of multi-solution growth initiatives aligned to SAP's corporate strategy.
• Builds and maintains strategic partnerships internally and externally to unlock new market potential.
• Anticipates trends and integrates industry needs with product evolution and innovation planning.
• Represents SAP as a global spokesperson for Consumer Industries within the SAP Customer Experience portfolio.

What you will bring

• 12+ years of experience in enterprise software, consumer industries, or customer experience domains.
• Deep knowledge of Retail, CPG, or Consumer Industry processes, particularly in areas like pricing, promotions, POS, and demand planning.
• Proven ability to translate complex solution architectures into business value narratives for C-level audiences.
• Strong experience with SAP CX solutions or equivalent ERP platforms in the market.
• Track record in driving pipeline generation, enabling sales, and landing market-shaping deals.
• Excellent communication, influence, and storytelling capabilities across virtual, cross-cultural teams.

What Success Looks Like

• You've helped SAP establish clear leadership in CX for Consumer Industries, with measurable gains in pipeline and solution adoption.
• You've elevated the market's understanding of SAP's unique value in areas like RGM, CAR, TPM, and POS - and how they work better together.
• Field teams and customers alike recognize you as a trusted advisor, a catalyst for innovation, and a connector across SAP's ecosystem.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 340400 - 578700 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 444658  | Work Area: Presales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid