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SAP Marketo Administrator - Testing & Optimization Operations Management



Requisition ID: 286484
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time



SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

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Job Description Overview

The Testing & Optimization Operations Marketo Administrator is the owner of all automation and optimization processes for the organization.  This individual will lead the organization in best practices for Testing & Optimization, Personalization, Lead Scoring, Lead Management & Routing, Lead Lifecycle & Revenue Cycle management, Contact Strategy, Preference Center, Reporting & Analysis.  This role will empower Marketo Power Users, vendors, and additional marketing team members with insights, execution setup, processes, maintenance, optimization, and global roll-out.

Required Skills and Experience

  • Leads Marketo program build / architecture projects, working to understand functional requirements to architect, design, develop, test, and deliver functionality to enable programs targeting a global audience.
  • Conducts testing, piloting, and optimization of marketing tactics and tools through data driven analysis.
  • Coordinates automation and user journeys through planning, deployment, and performance analysis for programs working in close alignment with key stakeholders including Events, Campaigns, and Web Teams.
  • Takes a proactive approach to document and understand high-level campaign strategies and how technologies can be used to support or enhance.
  • Collaborates with other Marketo Administrators regarding development of user journeys, lead nurturing, and lead scoring as it pertains to enhanced technological solutions.
  • Plan and builds out program templates through collaboration with our Jeto vendor as needed.
  • Ability to design both efficient and effective marketing execution strategies.
  • Track record of taking initiative and creative problem solving.
  • Extreme attention to detail.
  • As a seasoned SAP Ariba / SAP Fieldglass marketing automation administrator, serves as the Marketo subject matter expert for complex program requests.
  • Assists in the training and on-boarding of additional Marketo users as needed.
  • Other duties as assigned by Marketing Automation Manager

Preferred Skills & Qualifications

  • Bachelor’s Degree.
  • Experience with cross-team collaboration, including lead generation marketing and inside sales teams.
  • Procurement, ERP, Supplier Management, Supply Chain, or Spend Management experience.
  • Proven communication success both in person and over the phone.



Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com).

Successful candidates might be required to undergo a background verification with an external vendor.

Additional Locations

SAP Marketo Administrator - Testing & Optimization Operations Management

Facility:  286484
Posted Date:  May 22, 2021
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Atlanta, GA, US, 30326

Nearest Major Market: Atlanta

Job Segment: Operations Manager, Manager, SAP, ERP, Operations, Management, Technology