Demand Generation Data & Tools Specialist

 We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

ROLE DESCRIPTION

The Data & Tools Specialist defines the data and tool landscape and roadmap for demand management & generation. In this role s/he will ensure that account and contact data meet high quality standards and existing and new tools meet the business requirements in accordance with global and regional guidelines. Additionally, s/he will define the campaign support services and processes based on this data and tool foundation and orchestrate service delivery.

The candidate should have an innovative mindset and be able to apply it to solving day-to-day problems in data and tool usage. A deep understanding of the end-to-end demand management & generation processes and tasks is required to be able to suggest process improvements and drive innovation.

About the team

Corporate and Digital are SAP’s fastest growth areas, particularly in the Cloud. Our goal is to accelerate SAP´s market share in the midmarket and to scale Demand Generation and Sales efforts with digital modalities. The purpose of the Demand Intelligence Team (DIT) is to support our Demand Management & Sales Development teams in their Demand Generation efforts. The DIT provides the data, tools, and process foundation for them to engage the right prospect, at the right time, and with the right message. We also analyse execution and results to provide insight for continuous improvement and steering. We are an international, diverse, and dynamic team located in SAP’s Barcelona Digital Hub with its multicultural and innovative environment.

EXPECTATIONS AND RESPONSIBILITIES

In collaboration and alignment with the other team members, expectations and responsibilities will include to a varying degree:

• Defining the data & tool landscape and roadmap for demand management & generation
• 1st level tool and change management support via user and stakeholder communities
• Driving data and tool innovation aligned to business and compliance needs
• Project management of data, tool, and technology projects including planning, implementation, roll out, and adoption
• Driving continuous data quality improvement
• SPOC for 3rd party data, tool or service providers
• Driving standardization and continuous improvement of data and tool usage in Demand Management and Execution, for both self-service and central service delivery
• Design and orchestration of campaign support services by Digital Demand Associates (DDAs)

PREFERRED EXPERIENCE, SKILLS, AND BEHAVIOR

• Based in Barcelona, Spain (mandatory). Only candidates already located in Spain will be considered.
• Fluent in English (mandatory), any other EMEA language is a plus
• University degree in Business Administration, IT, Digital Transformation or similar disciplines
• 2-3 years professional experience in B2B demand generation, sales, and/or sales operations
• Experience with customer segmentation, profiling, and engagement tools (e.g. Modelyzr, Crystal Record, D&B Hoovers, ZoomInfo, Outreach) and understanding of end users’ needs & challenges
• Experience in tools & market analysis, driving enablement & adoption programs and/or project management
• Interest in data, tools, and new technologies
• Growth mindset: drive to learn and excel, curiosity, agility, execution driven, and ability to work both independently and as part of a team
• Business acumen: networker, customer focus, excellent communicator with the ability to listen, identify and prioritize stakeholders’ needs.

What's in for you? 

• World class training & development in the areas of professional growth and product knowledge.
• Constant learning and knowledge sharing with some of the best complex selling professionals in the industry.
• Chance to work in a dynamic, fun and challenging environment, where you we will make sure you reach your full potential!

Check the video of our Office in Barcelona: https://www.youtube.com/watch?v=mSRdNKvstpg

#SAPDigitalHubCareers

​Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 419877  | Work Area: Sales Operations  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.