Digital Demand Management (Senior) Specialist

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

SAP Digital is one of the leading and most innovative teams in the company, aimed at delivering exceptional customer experiences in a scalable, speedy, and personalized fashion. The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net-new customers and the successful adoption and expansion of our products. Most importantly, helping more customers run better ultimately translates into a safer, cleaner, more connected, better enabled, and more equal world.


SAP Digital team prides itself not only on the outcomes, but on exemplifying our company values: Build bridges not silos, embrace differences, keep the promise, stay curious, tell it like it is, and live the leadership credo.




The Digital Demand Management team is responsible for helping the Digital Hubs reach the right audience, at the right time, with the right message to turn prospects into customers who will benefit from high lifetime value from SAP.


As a Digital Demand Management (Senior) Specialist, you will collaborate with all stakeholders to deliver data-driven demand generation within the Digital Hub.  By driving the end-to-end demand chain, you will be helping to grow Line of Business footprint for Net New Names and Installed Base accounts across all Solution Areas, working with respective Partners &/or Account Executives.


The Digital Demand Management (Senior) Specialist effectively executes new opportunities for growth within a target market with high quality pipeline detected by all sources of demand: Sales, Sales Development, Marketing & Partners.

This role will have 3 key areas of responsibility:


Area 1: Identification and advisory of new growth levers and value delivery opportunities.  Development of customized business development offerings. Implementation of data-driven end-to-end demand discovery, planning, execution and steering process in alignment with all stakeholders. Execution on new initiatives that drive growth and new sources of demand.   


Area 2: Responsibility for the day-to-day execution of the approved plans, coordinating the transformation program work streams including: solution and strategic industry growth plans, field services & ecosystem development plans, top accounts program, product localization, among others. 


Area 3: Management of several campaigns in parallel, leveraging data insights to steer and continuously improve digital demand execution.


To execute these responsibilities, it will be important to:


  1. Establish the key reasons for customers and prospects to leverage SAP’s technology to achieve strategic business objectives.
  2. Identify, foster and consolidate opportunities and campaigns across different teams and target markets.
  3. Leverage data and digital modalities to combine people and technology for best outcomes.
  4. Ensure that demand generation processes are in place and that business development best practices are followed.


  • Bachelor's or Master’s degree in Business Administration, Marketing or comparable education
  • Minimum 5 years of experience in Demand Generation or Inside Sales environment
  • Preferably digital (remote) experience, specifically high volume customer facing experience
  • High volume activity working environments, involving phone and a CRM/ Contact Management System
  • Analytical mindset and experience with data-driven decision-making
  • Advanced understanding of digital demand campaign execution, digital content and campaign creation, productivity tools and related KPIs
  • Strong project management and stakeholder management skills
  • Excellent communication skills in English and German required





We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 388484  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.

Requisition ID:  388484
Posted Date:  Mar 29, 2024
Work Area:  Sales
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Barcelona, ES, 08019

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