Digital Sales Senior Executive - German Speaker

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!



  • Actively leverage cutting edge technologies to ensure compelling customer interactions, delivering volume, value, and velocity in the assigned sales territory.
  • Collaborate with Digital Hub resources (Digital Solution Advisory, Digital Deal Strategy, Digital Assets, etc.) to deliver the best value to our customers, at speed, and being able to reach as many accounts as possible.
  • Collaborate with Partner Business Managers to create partner business plans for the territory covered, identifying growth opportunities and actively engaging in strategies to maximize revenue. 
  • Support the creation, monitoring, and review of business development activities related to solution or industry specialization. Propose innovative approaches to generate new business and execute them, either directly or indirectly through marketing, sales development, or partner teams. 
  • Coach partner sales representatives on engaging with prospects in complex software deals within the specialization area. Help position the value of the respective software or industry solution by providing ROI analysis, business case development, references, analyst data, etc. 
  • Collaborate with Sales Development Executives to drive more pipeline and successfully move prospects through the customer journey with SAP. 
  • Successfully leverage all SAP sales channels (SAP Store, Partners, direct sales, etc.) to achieve sales targets and provide the best customer experience possible.
  • Support the team and the organization in the prevention and⁄or identification of challenges, the ideation of possible solutions, and driving projects for the greater benefit.
  • Represent SAP in external online or physical events, as delegated by the Digital Sales Manager.
  • Represent the team in internal online or physical events, as delegated by the Digital Sales Manager.
  • Mentor junior sales colleagues and provide them with best practices to improve their performance and time to productivity.
  • Help partners independently drive business by providing guidance based on data-driven insights: What products to position, when, and where. 
  • Ensure alignment with Indirect Channel Management, including Partner Business Managers and Inside Partner Business Managers, based on key channel economics. Collaborate closely with similarly specialized sales roles when available 
  • Monitor the effective and appropriate use of SAP assets, including presales resources, by partners. 
  • Provide regular reports on sales progress throughout the year with guidance. Identify deviations from agreed-upon plans and actively engage in corrective measures to achieve sales goals.



  • Bachelor's degree in any field from an accredited university, with preference for Business Administration, Computer Science, or related field
  • 6+ years of experience in enterprise software sales, sales enablement, business development, software industry operations, or related area is required
  • Profound knowledge of an industry operating model and/or SAP solution
  • Knowledge of Cloud technology (SaaS, DaaS, PaaS) in business to business environments 
  • Polished professionalism with above-average organizational, planning, and problem-solving skills
  • Strong presentation skills as well as excellent written and verbal communication skills
  • Proficiency with MS Office, communications software (Teams, Zoom, etc.), and presentation software (Canva, Adobe, etc.)
  • Project management certification is an advantage
  • Passion for working in a tech sales environment
  • Hunger for learning and making a difference
  • Strong work ethic: Team player, self-starter, high energy, and results oriented
  • Business fluency in English & German required



The Digital Sales team is responsible for bringing our go-to-market and sales strategy to life in their assigned territories. Sales teams can be specialized in industry or SAP products. They work collaboratively with other SAP colleagues and partners to provide the best possible experience to the customers in their territories through our digital operating model (Digital Sales Motion).  





We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 391386  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.

Requisition ID:  391386
Posted Date:  May 2, 2024
Work Area:  Sales
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Barcelona, ES, 08019

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