Large Enterprise Digital Demand Manager

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Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

About the organization:

SAP Digital Hubs is one of the leading and most innovative teams in the company, aimed at delivering exceptional customer experiences in a scalable, accelerated, and personalized fashion


About the Team

The Digital Demand Management team is responsible for helping the Digital Hubs reach the right audience, at the right time, with the right message to turn prospects into customers who will benefit from high lifetime value from SAP.

As a Digital Demand Management Senior Specialist, you will work on a team that collaborates with all stakeholders to deliver data-driven demand generation within the Digital Hub. By driving end-to-end demand execution chain, you will be helping grow Cloud footprint in the Large Enterprise Segment working with respective Digital Hub Sales Development Executives, the extended Account Teams and Demand Management Teams


Job Profile      

In this role you will play an instrumental role in ensuring the success of the Digital Hub in the Large Enterprise Segment by leading and supporting the Digital Hub Sales Development Executives in achieving creation of the best possible quality pipeline and ensures appropriate Cloud pipeline coverage as well as pipeline progression through data driven and innovative Demand Generation activities.


With the support of Digital Hub, regional and Market Unit leadership teams, you will take the lead in defining the scope, impact and success metrics of the Digital Demand Manager role in the Large Enterprise segment.


We are looking for someone who takes initiative, perseveres, and stays curious. You like to work on meaningful, innovative projects and are energized by lifelong learning

This role is instrumental in shaping the future of the Digital Hub Business Development organization in the Large Enterprise segment by driving change and ensuring that transformation efforts lead to positive and sustainable impacts that supports SAP continued transformation to Cloud SaaS company. If you are a dynamic leader with a strategic vision and a passion for Demand, this role offers an exceptional opportunity to make a tremendous impact both on the Digital Hubs organization's success and on the entire SAP Cloud business.


Duties and Responsibilities

  • Translating planning into execution:
  • Liaise closely with Market Unit Demand Management teams to capture DG priorities and works with extended account teams to translate ideas & account plans into concrete DG execution activities by Digital Hub Sales Development Executives.


Campaign readiness.

  • Effectively defines, plans and orchestrates the preparation and execution of Digital Hub Sales Development Executives campaigns by liaising with relevant stakeholders as well as leveraging digital tools, data and content.
  • Applies and promotes digital best practices through the campaign process for fast time to value, quick production cycles, scalability and repeatability while ensuring delightful customer experience.
  • Key contributor to implementing the successful Digital Hub Sales Development Executives model in Industry Led segment as well as adapting to Large Enterprise business necessities.
  • Scope: owner of Digital Hub Sales Development Executives activities for Core ERP Solution Area. Aligns with other Solution Areas to ensure smooth and orchestrated execution by all Digital Hub Sales  Development Executives within the account 


Provides consolidated regional visibility into ongoing and future Digital Hub Sales Development Executives activities, shares results with all stakeholders as well as generate insights to analyze, steer and improve performance.

Build bridges and communication between Digital Hub and between all Market units to foster Cross-pollination: looks to continuously develop, collect, share and implement innovative best practices while ensuring adoption of consistent process and operational model across all participating Market units

Key contributor to implementing the successful Digital Hub Sales Development Executives model in Industry Led segment as well as adapting to Large Enterprise business necessities.


Experience & Qualifications:


  • A senior professional with strong business acumen and 7+ years’ experience in software sales, business development or other customer facing sales support functions (e.g., pre-sales, value advisory, Center of Excellence). Ideally comes with experience in the Digital Hub as well as with Large Enterprise accounts.
  • Passion for Demand Generation and proven track record of pipeline building, business development and growth mindset
  • Familiar with driving Sales Pipeline with experience in modern “data-driven” methods of demand generation (Digital Sales, Social Selling, Digital Marketing, Outbound Prospecting, Propensity Models...
  • Proficient understanding of SAP’s products and solutions, sales cycles, value selling,…
  • Polished professionalism with above-average organizational, planning, and problem-solving skills
  • Strong work ethic: Team player, self-starter, high impact personality, high energy, and results oriented
  • Strong project management, communication and stakeholder management skills
  • Fluency in English required (Fluency in any other regional language preferred)
  • Service-oriented attitude and ability to thrive in a dynamic, fast-paced environment. Enjoys working under pressure and deadlines.
  • An ‘energiser’ who brings a sense of purpose and fun to building a pipeline culture




We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 388229  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.

Requisition ID:  388229
Posted Date:  May 15, 2024
Work Area:  Sales
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Barcelona, ES, 08019

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