Paid Search Specialist -Greater China

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As a paid search specialist for Greater China, you are a local channel expert and have a thorough understanding of the leading Chinese search engines (e.g., Baidu, Sogou, 360 Search) and other relevant platforms. Being the local channel expert means that you are eager to stay up-to-date on the latest trends and innovations in the Chinese digital advertising landscape which help to inform the global paid search channel activation. You will have knowledge and experience of planning, building, running, optimizing, and reporting on paid search programs, including budget management and pacing.


You will enjoy using the platforms as well as additional tools and technologies available such as Adobe Analytics and MSIGHTS to analyse regional paid search performance. Based upon our paid media KPIs and campaign performance you will identify areas for improvement with the goals to increase conversions, optimize for target CPA goals, and efficiently increase leads. You will develop and deliver comprehensive standardized reports to track key metrics to present to stakeholders, in close collaboration with the rest of your team (IMT) and our Media Agency.


A good understanding of integrated content marketing will allow you to be an expert in paid search content and customer journeys, to support the creation of regional paid search content. Being customer-first, you will appreciate regional audience needs and support in delivering effective paid search campaign assets.


The success of your role will focus on ensuring paid search is being activated and is performing in region, aligned to our global plans. You will collaborate with internal teams and external agencies to ensure seamless campaign execution and will be a strong stakeholder manager and communicator.



  • Minimum 3 years’ experience in paid media SEM REQUIRED; Programmatic Buying and Social are pluses
  • Strong understanding of leading Chinese search engine platforms, including Baidu and pluses are Sogou, 360 Search, Bing and Google.
  • Experience in working for and/or managing paid media agencies
  • Excellent analytical skills with the ability to interpret and leverage data to optimize campaign performance.
  • Extensive knowledge about the region, especially as it pertains to paid media; including local platform nuances
  • Capable of managing advertising budgets effectively
  • Excellent stakeholder manager
  • You will have a data-driven, digital, customer-first mindset
  • Skilled at using tools and technology to track campaign performance
  • Top organizational and project management skills 
  • A strong team player who is both proactive and positive about all that’s possible 
  • Fluent communication skills in both English and Chinese


The Integrated Media Team (IMT) develops and owns SAP’s global paid media strategy and is responsible for delivering successful integrated media programs at scale, in partnership with our agency-of-record (OMD).


A truly global org, the IMT spans; APJ, GC, Japan, EMEA /MEE, LAC and NA with specialists in region within SAP and on the agency-side. This specialist team leads global paid media planning, execution and optimisation to deliver always-on performance marketing.


As a team of experts, the IMT is knowledgeable and has deep experience of running digital paid media campaigns and stays on-top of industry advancements, to ensure SAP is innovating to help drive performance. The IMT integrates across Acquisition Channels to support building cohesive channel strategies and collaborates closely with other teams across SAP, including being a close partner to IDT and BAM.


The IMT is responsible for driving partnership with key platforms; including owning relationships and managing our Paid Media Agency of Record (OMD), LinkedIn, Google.




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SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

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SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
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EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 388918  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.

Requisition ID:  388918
Posted Date:  May 29, 2024
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Beijing, CN, 100016

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