Analyst Relations Manager/Director

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!




Are you looking to leverage your strategic talent and unleash your potential as a business and communications leader? Come join a growing dynamic analyst relations team and work at the center of SAP’s efforts to help reinvent how the world runs as a network of intelligent, sustainable enterprises.  The Analyst Relations Manager/Director role will lead the analyst engagement strategy across multiple SAP businesses. Analyst firms including Gartner, Forrester, IDC and more, have taken notice of SAP’s tremendous opportunities for growth across markets. This analyst community wants to learn more and assist with constructive inputs to SAP related to our strategies in these critical markets.


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.



  • Plan and execute all aspects of a targeted analyst relations program.
  • In close collaboration with internal stakeholders, strategically engage with analysts to bring insights to inform and influence SAP strategies and foster mutually beneficial relationships.
  • Successfully manage key evaluative research instruments such as Gartner Magic Quadrants and Forrester Waves, as well as other analyst reports, blogs, and social content.
  • Understand SAP’s competitive differentiators and how to best leverage them across analysts’ research portfolios. 



  • Experience in Analyst or Influencer Relations, Product Marketing
  • Proven ability to prepare for and lead strategic discussions at senior levels



  • Degree-level education or above
  • Measurable qualities in some of the following disciplines: communications, sales, marketing, consulting



  • Solid understanding of the enterprise software industry


We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID: 335848  | Work Area: Communication  | Expected Travel: 0 - 20%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: Virtual - USA #LI-Remote

Requisition ID:  335848
Posted Date:  Jun 16, 2022
Work Area:  Communication
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 20%

Bellevue, WA, US, 98004

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