Head of Product Marketing Business AI

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Artificial Intelligence (AI) is one of the most transformational technologies of our time for businesses. SAP embeds AI across its entire product portfolio and for every business function to help our customers run better, faster, and smarter. It's what we call Business AI. With Generative AI, SAP is helping our customers and partners leverage AI-driven business benefits. AI is embedded in our business applications from day one, allowing organizations to streamline operations, enhance decision-making, and create entirely new business opportunities. And with Joule, our generative AI copilot, everyone in the organization can get work done faster and more efficiently, asking Joule questions right in natural language and in the flow of their work.

To accelerate the impact of SAP Business AI, we are seeking a Head of Product Marketing  Business AI to define and lead the product marketing strategy for SAP’s AI portfolio. This is a people manager role, responsible for guiding a team of high-performing product marketers and working cross-functionally across product, sales, and corporate marketing to establish SAP as a leader in AI-powered solutions.

The Role:

As a Product Leader, you will be at the forefront of SAP’s Business AI strategy and product innovation overseeing all aspects of Product Marketing for Business AI. You will be responsible for driving core content, adoption, thought leadership, and business impact across SAP’s Business AI offerings. Your focus will be on crafting compelling narratives and content as well as powerful messaging and storytelling across all channels, partnering with Product Management and Engineering to influence product direction based on customer and market insights.

In this role, you will:

• Lead and develop a team of product marketing professionals to deliver high-impact marketing strategies, content and marketing initiatives for SAP Business AI.
• Define and execute end-to-end marketing strategies for SAP’s AI-powered solutions, including positioning, messaging, narrative, core content and influence/participate in commercialization strategies and communications.
• Establish clear value propositions for Business AI portfolio, ensuring alignment across SAP’s solution areas and product teams. Be deeply curious about market competition to craft a differentiated positioning.
• Partner closely with Product Management to influence product development based on market insights, customer needs, and competitive trends.
• Own SAP Business AI’s launch strategy, including product disclosure positioning, messaging frameworks, and integrated marketing campaigns to drive adoption and growth.
• Collaborate with SAP’s Corporate Marketing, Communications, and Field Marketing teams to activate AI messaging across all marketing channels including website, events, and campaigns, among others.
• Represent SAP as a thought leader in AI, engaging with customers, partners, analysts, and the broader industry to shape market perception and drive demand.
• Lead cross-functional initiatives across sales, enablement, and customer success to ensure strong execution of go-to-market plans.
• Measure and track business impact and market adoption, refining strategies based on data-driven insights.

Experience & Skills:

• Proven experience leading Product Marketing teams, crafting compelling narratives, messaging and positioning for a complex product portfolio.
• Deep understanding of AI technologies and enterprise software, with the ability to translate technical innovations into business value.
• Strong leadership experience, including direct people management, coaching, and scaling high-performing teams.
• Expertise in crafting clear, compelling, and differentiated content that resonates across B2B audiences and stands out in the market.
• Strong understanding of global markets, with the ability to adapt messaging for regional and industry-specific needs.
• Excellent communication and presentation skills, with experience engaging with executives, analysts, and high-profile industry stakeholders.
• Ability to collaborate across marketing, product, and sales teams, driving consistency and impact.
• Data-driven mindset, leveraging customer insights and market research to refine and validate messaging strategies.

Requirements:

• 15+ years of experience in product marketing, go-to-market, or related roles in enterprise software, with a strong preference for AI/ML technologies.
• 5+ years of people management experience, leading and developing marketing teams.
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field (Master’s/MBA preferred).

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We are ethical and compliant

Our leadership credo: Do what’s right. Make SAP better for generations to come. We believe that great leadership extends far beyond the mere pursuit of business goals. We value and foster leadership that is driven with purpose and integrity. Our leaders are role models who uphold SAP’s values and shape SAP’s culture of integrity, by demonstrating and championing ethical and compliant behavior towards all stakeholders.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Compensation Range Transparency

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 319000 - 542400(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 422163  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Executive  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.