Paid Search Specialist-North America

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

YOUR FUTURE ROLE     

As a Paid Search Specialist for NA, you are responsible for the regional activation of the paid search programs, including in-house delivery of our Corporate Brand Search campaign. You work in close partnership with the team of Paid Search Specialists to ensure the paid search programs are set-up, run, optimized, and reported on per the agreed cadence.

As a regional paid search specialist, you are a local channel expert and have a thorough understanding of Google PPC (and ideally Bing), and audience nuances, to help inform the global paid search channel activation. You will have knowledge and experience of planning, building, running, optimizing and reporting on paid search programs, including budget management and pacing.

You will enjoy using the tools and technologies available to analyze regional paid search performance, based upon our paid media KPIs and recommend and provide optimizations accordingly. You will develop and deliver standardized reports to key stakeholders, in close collaboration with the rest of your team (IMT) and our Media Agency.

A good understanding of integrated content marketing will allow you to be an expert in paid search content and customer journeys, to support the creation of regional paid search packages. Being customer-first, you will appreciate regional audience needs and support in delivering paid search campaign assets.

The success of your role will focus on ensuring paid search is being activated and is performing in region, aligned to our global plans. You will work closely with the NA agency paid search team and will be a strong stakeholder manager and communicator. You collaborate with the Regional Lead to support them in delivering relevant regional information back out to the business as part of an agreed format and cadence.

YOUR PROFILE   

• Minimum 3 years’ experience in paid search planning and activation – You will have technically built and optimized paid search campaigns.
• Experience in working for and/or managing paid media agencies.
• Experience translating digital analysis into actionable insights.
• Extensive knowledge about the region, especially as it pertains to paid search, including Google & Bing
• A good understanding of other channels, including paid social, content syndication, programmatic advertising, and SEO.
• Excellent stakeholder manager
• You will have a data-driven, digital, customer-first mindset.
  • Skilled at using tools and technology to track performance (MSIGHTS, AA, DV360 etc.)
  • Capable of budget tracking – including paid media pacing
• Top organizational and project management skills 
• A strong team player who is both proactive and positive about all that’s possible. 
• Fluent communication skills in both English

 
ABOUT THE TEAM
  
The Integrated Media Team (IMT) develops and owns SAP’s global paid media strategy and is responsible for delivering successful integrated media programs at scale, in partnership with our agency-of-record (OMD).

A truly global org, the IMT spans; APJ, GC, Japan, EMEA /MEE, LAC and NA with specialists in region within SAP and on the agency-side. This specialist team leads global paid media planning, execution and optimisation to deliver always-on performance marketing.

As a team of experts, the IMT is knowledgeable and has deep experience of running digital paid media campaigns and stays on-top of industry advancements, to ensure SAP is innovating to help drive performance. The IMT integrates across Acquisition Channels to support building cohesive channel strategies and collaborates closely with other teams across SAP, including being a close partner to IDT and BAM.

The IMT is responsible for driving partnership with key platforms, including owning relationships and managing our Paid Media Agency of Record (OMD), LinkedIn and Google.

We build breakthroughs together

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 68,200-149,300 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 388929  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid