Product Marketing Consultant

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Job Overview

SAP Concur is seeking a Product Marketing Consultant to join a dynamic team that supports the Concur Small and Midsized business segements globally. This role is focused on developing and executing strategies for SAP Concur products, messaging and positioning within the Small and Midsized Business segment. This product marketer will also work cross-functionally to plan and execute innovative go-to-market motions for the SAP Concur solutions, with the goal of maintaining category leadership and achieving pipeline, sales, adoption, retention, and growth objectives for their respective market units.

A successful candidate will thrive in cross-functional projects that positively impact the growth and success of the SAP Concur Small and Midsize (SMB) business unit. By developing a strong understanding of the competitive landscape, customer needs, white space, and product/solution value, the candidate will ensure that products and solutions are priced, packaged, and positioned to optimize SMB performance. They will also impact innovation and product direction by helping the Product Strategy teams understand the unique business requirements of our SMB customers in all the markets in which we operate. 

This individual will report to the Senior Director of SMB Product Marketing and will work closely with multiple organizations within SAP and SAP Concur, including solutions marketing, field marketing, pricing, pre-sales, sales, client success, and product management teams.

Location: 

Selected candidate must be available to attend SAP office 3 days a week in one of these cities:

Atlanta, GA

Bellevue, WA

Minneapolis, MN

Key Responsibilities

• Go-to-Market Strategy: Develop and execute go-to-market strategies for SAP Concur products within the SMB segment to ensure product success and a good customer experience
• Product/Solution Expertise: Build deep product knowledge to serve as a subject matter expert when working with other teams and create a differentiated value proposition and messaging, tailored to the target audience.   
• Advocate for the customer: Gather customer feedback and sentiment from various internal and external listening channels.
• Strategic Planning: Assist in marketing business planning based on corporate priorities, product/solution value proposition, audience needs, and whitespace opportunities. 
• Program Planning: Contribute to integrated marketing program planning by providing an audience point of view via positioning, messaging, and respective solution/industry expertise.
• Core Content Development: Partner with Solutions Marketing and Content teams to ensure sales and marketing assets reflect the SMB positioning and messaging strategies
• Sales Enablement: Collaborate with Enablement team to introduce new or updated products and initiative launches with the Distribution teams
• Market Knowledge: Identify market opportunity by product and execute strategies to capture white space. Understand market developments and competitive threats to inform product enhancement requirements and create competitive positioning and talk tracks.

Education & Experience Required:

• Bachelor’s degree or equivalent required (Business, Communications, Marketing, or related area)
• Minimum 1-5 years of related experience
• Ability to thrive in a fast-paced environment

Preferred Experience:

• Experience working on product or go-to-market strategies for SMB markets
• Have a background in project management, demonstrating the ability to effectively plan, execute, and oversee projects from initiation to completion.
• Proficiency with Microsoft Word, PowerPoint, and Excel

Job Specific Knowledge & Skills:

• Strategic and tactical marketing aptitude
• Strong interpersonal skills to motivate and drive others
• Solid relationship-building skills to build credibility with cross-functional team
• Excellent writing, presentation, and communication skills 
• Project management and organizational agility
• Ability to manage multiple projects simultaneously and respond to challenging situations
• Work independently and within a team
• Analytical thinker with ability to take data and make digestible for others

Value Competencies:

• Demonstrates a passion for what you do and a drive to improve
• Displays personal & corporate integrity
• Conveys passion for & responsibility to the customer
• Presents leadership through innovation in everything you do
• Exhibits a relentless commitment to the team

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 97700 - 166100(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 421162 | Work Area:Marketing  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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