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Senior Manager, Integrated Marketing - Travel Campaigns

What we offer

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!



Position Description

Are you a strategic, data-driven and creative marketer with proven expertise in developing and driving integrated marketing campaigns? 

This senior marketer is responsible for creating an integrated marketing strategy aimed at Finance Decision Makers and Travel Managers to further drive awareness, demand and thought leadership for SAP Concur’s travel product and solutions category. Collaborating with SAP, internal teams and external partners, you are always looking to improve existing marketing strategies and incorporate new opportunities.

You are responsible for the co-creation and execution of the end to end campaign strategy and activities. Success in this role is requires strong partnerships and hand-offs with the field to ensure campaigns are adopted and deliver outstanding results. 


  • Ability to translate business goals and objectives from marketing plans into actionable integrated campaigns with the right mix of awareness, demand and sales activities across the customer lifecycle journey. 
  • Development of compelling customer insight led content that supports corporate and local business needs that drives pipeline and revenue.  
  • Work with agencies and the integrated marketing team to ensure world-class quality marketing materials and campaign assets are produced including messaging, advertising, web content, AR pieces, offers, emails, graphics, videos, etc.
  • Advise regional marketing teams on campaign strategies and facilitate sharing of best practices.
  • Collaborate with cross program and corporate peers including AR, PR, social, advertising, events, customer stories, partner and digital to deliver exceptional integrated customer experience through the campaigns.
  • Work to analyze and identify root cause and action plans to address program performance issues and drive continual improvement in both worldwide and in-country campaign results.
  • Track, measure and report global campaign performance against agreed-upon metrics, working across regions to identify and analyze gaps and actions plans to course-correct as the campaign execution unfolds.
  • Manage overall creation and execution of global campaigns on budget, on time and on target.
  • Communicate effectively on a regularly scheduled cadence with the field and key stakeholders to ensure alignment.

Key requirements: 

  • 6-8 years or more in a marketing, marketing communications, digital, media, advertising, or related role—resulting in a demonstrated mastery of integrated marketing campaign design, content marketing and digital promotion 
  • Exceptional writing skills for developing effective and crisp campaign messaging.
  • Exceptional ability to lead, influence and work across organization with a strong track record building excellent relationships with a broad and global range of peers and executives.
  • A passion for storytelling and ability to establish a strategic vision and editorial perspective to deliver differentiated, compelling content.
  • Strong strategic thinking, leadership, negotiation, oral/written communication, project management, supervisory skill
  • Strong understanding of current digital marketing concepts, strategy and best practices
  • Results-oriented, organized, analytical, detail-oriented and self-directed team player with a positive attitude
  • Ability to thrive in a fast-paced environment, working within tight deadlines, adjusting to changes in priorities, and balancing short term needs with long term strategic initiatives. 
  • Prior experience working in international marketing is highly desirable
  • Prior experience in travel industry marketing is highly desirable

Value Competencies:

  • Displays passion for & responsibility to the customer
  • Hires, develops & rewards great people
  • Displays leadership through innovation in everything you do
  • Displays a passion for what you do and a drive to improve
  • Displays a relentless commitment to win
  • Displays personal & corporate integrity


Concur is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, protected veteran status, disability status, or any other characteristics protected by federal, state or local law. We are committed to hiring and valuing a global diverse work team.

Concur is a dynamic, growing and fast-paced organization.  As such, successful employees are able to work in a fast-paced environment, managing multiple priorities often times under tight deadlines.  This typically requires working a 40+ hour work week to accomplish performance objectives.  With that, Concur offers flexibility as to the specific working hours that may be required or available depending on your role.

Concur is a SaaS company.  Employees must be technically savvy with the ability to use the computer/keyboard and telephone to conduct business.  The ability to creatively problem solve to our core value of ‘Leadership through innovation in everything we do’.   Many positions within Concur are customer facing so written, verbal and interpersonal communications skills are required for a majority of opportunities with Concur.

Confidentiality and our core value ‘Personal and corporate integrity’ are critical components being that Concur is a publicly traded company and working towards building a great, enduring company.

Concur participates in 
E-Verify to confirm work authorization.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.



We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


Our inclusion promise

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com.


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID:315318 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time  | Additional Locations: Virtual - USA

Senior Manager, Integrated Marketing - Travel Campaigns

Facility:  315318
Posted Date:  Jan 13, 2022
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Bellevue, WA, US, 98004

Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

Job Segment: ERP, Marketing Manager, Manager, SAP, Marketing, Technology, Management