Senior Product Marketing Manager - LOB Embedding & Customer Programs

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 



SAP Business Technology Platform (BTP) is an invigorating fusion of high-demand technology services offering application development, automation, integration, data, and AI solutions. It is the backbone of SAP business applications, providing unparalleled efficiency, automation, and innovation in business processes, enabling flexibility to extend, customize, and develop new experiences.


The Role:

Our team is responsible for Product Marketing for AppDev, Automation, Integration, and AI within BTP. This role focuses on Line of Business (LoB) applications’ adoption of AppDev, Automation, Integration, and AI capabilities across the business applications portfolio of SAP. As a Product Marketing Manager, your work will have a direct impact on SAP BTP’s adoption: You will help define, validate, guide, execute, and communicate the value proposition of the AppDev, Automation, Integration, and AI capabilities and use cases as part of the various LOB solutions. You will provide an outside-in view of the market, determine new scenarios, rationalize our GTM approach, create thought leadership content, and support analyst briefings and field enablement efforts.



The Marketing & Solutions team for AppDev, Automation, Integration, and AI (ADAI) is a high-energy, fast-paced global team of experts who lead some of the most exciting products/services at SAP. We have a data-driven culture and a bias for action, and we encourage growth and learning for all our team members. Join us if you want to rub shoulders with the best in the business.



  • Working with various LoB solution teams to drive induction strategy and roadmap for the AppDev, Automation, and Integration portfolio
  • Define the seeding strategy for various BTP products/services inside SAP Business Applications, such as S/4, SuccessFactors, Concur, etc.
  • Collaborating with SAP customers and partners to understand essential market feedback and inform product decisions
  • Analyze sales and adoption trends to identify GTM motions
  • Identifying the value proposition of ADAI services across LoB applications
  • Supporting Analyst inquiries
  • Assisting with the technical review of marketing assets
  • Presenting in partner and sales enablement activities
  • Take point as a critical stakeholder in the pricing and packaging of ADAI capabilities within SAP BTP



Required skills:

  • University Degree (Bachelor or Master) in Computer Science / Information Technology / Business Administration
  • Understanding of AppDev and AI market trends, SAP’s application and AI portfolio, and competitors for developer (low-code and pro-code) centric AI
  • Experience working with B2B sales organizations, supporting sales cycles, building technical demos, and engaging directly with customers and prospects
  • Self-starter with a passion for being a hands-on expert in the required field
  • Customer orientation with a strong focus on quality



  • Strong analytical and logical skills
  • Strong communication profile with the ability to articulate and present complex topics to senior-level audiences
  • Ability to understand and analyze customer needs, synthesize requirements and drive execution toward successful delivery
  • Good collaboration skills and relationship-building with cross-functional teams
  • Ability to work in an international team
  • Willingness to travel worldwide



  • 3+ years of work experience
  • 2+ years of product marketing/product management/developer advocacy experience

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  


We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.


EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.


Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99,000-216,000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.


Requisition ID: 394478 | Work Area:Marketing  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

Requisition ID:  394478
Posted Date:  Jun 8, 2024
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Bellevue, WA, US, 98004

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