Sr. AI Product Marketing Manager

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

We help the world run better 

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

The Team: 

Artificial Intelligence (AI) is reshaping how businesses operate, and SAP Business AI is at the forefront of this transformation. SAP embeds AI across our entire portfolio, helping organizations drive efficiency, make smarter decisions, and unlock new business opportunities. 

SAP’s Business AI mission is to accelerate AI adoption across SAP’s enterprise applications and redefine business productivity. As the AI Product Marketing Manager, you will play a critical role in shaping how SAP’s AI capabilities are positioned, adopted, and leveraged across industries and business functions. 

SAP’s AI Foundational capabilities and innovation serve as the core of this transformation, providing the infrastructure, models, and AI-driven capabilities that power multiple SAP solutions across industries and business functions. AI Foundation technologies enable scalability, reliability, and innovation by ensuring a strong technical and strategic backbone for SAP’s Business AI offerings. 

We are looking for an AI Product Marketing Manager to lead the core positioning, and messaging for SAP’s AI capabilities. This role will be critical to SAP Business AI’s success, ensuring that SAP’s AI capabilities, infrastructure, and foundational elements are effectively messaged and marketed to customers, partners, and industry stakeholders. 

The Role: 

As the AI Product Marketing Manager, you will drive SAP’s messaging, strategy and core content for the core AI technologies that power SAP’s enterprise solutions. This includes AI capabilities, infrastructure, and tools that serve multiple personas in an organization, ensuring strong market adoption and customer engagement across SAP’s ecosystem. 

Key responsibilities include: 

• Develop and execute a marketing strategy and plan, including the creation of core content, for a part of the Business AI portfolio ensuring clear differentiation and market leadership. 

• Craft compelling messaging and storytelling that highlights the power of Business AI capabilities and products. 

• Create high-quality demonstrations and technical narratives to showcase how SAP’s Business AI helps drive business transformation. 

• Collaborate with SAP’s product, engineering, and sales teams to ensure AI capabilities are well-positioned across all marketing and enablement channels. 

• Lead cross-functional go-to-market efforts, ensuring strong alignment with SAP’s broader AI strategy. 

• Track AI market trends, competitive insights, and customer feedback to refine SAP’s Business AI  positioning and content. 

• Engage with customers, analysts, and industry influencers to establish SAP’s thought leadership in enterprise AI infrastructure. 

• Support SAP’s flagship events and marketing activations, ensuring Business AI is well-represented in SAP’s AI messaging. 

• Drive thought leadership efforts by creating and amplifying content such as blogs, whitepapers, customer stories, and executive presentations, as well as identifying opportunities for speaking engagements, webinars, and industry events. 

Experience & Skills: 

• Deep understanding of AI technologies, including AI infrastructure, large language models, and enterprise AI applications. 

• Experience in B2B product marketing, focusing on AI platforms, cloud infrastructure, or developer tools. 

• Strong ability to translate complex AI concepts into compelling marketing narratives for business and technical audiences. 

• Storytelling expertise, with a track record of creating engaging content, technical demos, and keynote presentations. 

• Experience working cross-functionally across product, engineering, sales, and marketing teams to align messaging and drive adoption. 

• Strong analytical skills to assess customer insights, market trends, and competitive positioning. 

• Proven ability to simplify complex concepts, making AI infrastructure and models accessible to enterprise customers. 

Requirements: 

• 8+ years of experience in product marketing, AI strategy, or related roles in enterprise software, AI, or cloud technology. 

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field (Master’s/MBA preferred). 

• Experience with AI-powered platforms, cloud infrastructure, and SaaS solutions. 

Location: 

United States 

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 133100 - 276800(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 422217 | Work Area:Marketing  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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