Account-based Marketing Specialist (f/m/d)

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

YOUR NEW ROLE 
  

• Strategy development: design and implement comprehensive account-based marketing strategies tailored to specific high-value accounts, focusing on customer needs and business objectives. 

• Campaign execution: create and manage targeted marketing campaigns, including digital marketing, content creation, events, and personalized outreach to engage decision-makers within key accounts. 

• Work closely with sales teams to identify target accounts, understand their pain points, and align marketing efforts to support sales goals and initiatives. 

• Conduct in-depth research on target accounts to gather insights on industry trends, competitive landscape, and potential opportunities for engagement. 

• Content creation: develop personalized content, including case studies, whitepapers, and presentations, that resonate with target accounts and address their specific challenges. 

• Performance tracking by monitoring and analysing the effectiveness of ABM campaigns using KPIs and metrics, adjusting strategies as necessary to maximize impact and ROI. 

• utilize marketing automation tools, CRM systems, and ABM platforms to streamline processes and track engagement with target accounts. 

• Foster relationships with key stakeholders within target accounts to enhance customer loyalty and drive long-term business growth. 

• Collaborate with cross-functional teams, including product marketing, digital marketing, and customer success, to ensure cohesive messaging and alignment in account strategies. 

YOUR PROFILE 

• Solid experience in marketing, with a focus on account-based marketing or B2B marketing strategies. 

• Strong project management skills with the ability to manage multiple projects and campaigns simultaneously while meeting deadlines. 

• Proficient in data analysis and reporting, with the ability to derive actionable insights from campaign performance metrics. 

• Excellent written and verbal communication skills, with the ability to create compelling content and engage stakeholders effectively. 

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems, as well as analytics tools. 

• Proven ability to work collaboratively across departments and with various stakeholders, including sales and product teams. 

• Strong understanding of customer needs and behaviours, with a focus on delivering exceptional value and building relationships. 

• Ability to thrive in a fast-paced, dynamic environment and adjust strategies based on market changes and emerging trends. 

 ABOUT THE TEAM 

As part of the new SAP Business Transformation Management area, you will be part of the newly formed Marketing Organization which defines and executes holistic marketing strategies to support SAP Signavio & SAP LeanIX overall strategies and objectives.   

In this role, you will be responsible for developing and executing targeted marketing strategies aimed at high-value accounts. By leveraging data insights and collaborating closely with sales teams, you will create personalized campaigns that drive engagement and conversion. The ideal candidate will have a strong understanding of ABM principles, excellent project management skills, and a passion for building relationships with key stakeholders. 

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Requisition ID: 411172  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid
 

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