Customer Reference Activation Associate - Next Gen

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

What you’ll do:

Position title: Customer Reference Activation Associate – Next Gen

Location: Bogota, Colombia

Contract: Temporary

Duration: 6 months up to 2 years

At SAP, we help the world run better and improve people’s lives. As a Customer Reference Activation Associate for SAP Signavio and SAP LeanIX, you will be at the heart of our customer advocacy strategy within two of SAP’s most innovative business units. Your mission is to amplify the success of customers using SAP Signavio’s Business Process Transformation Suite and SAP LeanIX’s Enterprise Architecture Management solutions. You will turn their transformation stories into powerful marketing assets and enable them to share their experiences at key IT and industry events. This role is essential in showcasing how SAP helps organizations optimize processes, accelerate digital transformation, and manage complex IT landscapes. 

Key responsibilities will be:

• Recruit and Engage Customer Advocates: Identify and nurture strategic customer relationships within the SAP Signavio and SAP LeanIX client base to secure participation in reference activities. 
• Create Impactful Content: Develop compelling case studies, video testimonials, and success stories highlighting process transformation and enterprise architecture initiatives. 
• Enable Thought Leadership: Coordinate customer speaking opportunities at SAP events, industry conferences, and webinars focused on business process management, enterprise architecture, and IT strategy. 
• Drive Program Excellence: Manage the end-to-end reference process, ensuring compliance with SAP guidelines and delivering a positive experience for customers. 
• Collaborate Across Teams: Work closely with Sales, Marketing, and Customer Success teams in SAP Signavio and SAP LeanIX to align reference activities with business priorities. 
• Measure and Optimize: Track program performance and continuously improve processes to maximize impact. 

What you bring 

We're looking for someone who takes initiative, perseveres, and stay curious. You like to work on meaningful innovative projects and are energized by lifelong learning.

Education and Experience:

• Must be a recent graduate from a Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• Advanced degree or relevant certifications in marketing or customer advocacy are a plus
• 1-2 years in customer advocacy, marketing communications, or related customer facing roles within the technology sector

 Requirements and Competencies:

• Proven ability to build trusted relationships with senior stakeholders and manage multiple projects simultaneously
• Strong communication, negotiation, and project management skills
• Familiarity with CRM systems and marketing automation tools is an advantage
• Knowledge of business process management, enterprise architecture, or digital transformation topics is highly desirable
• Knowledge in creating marketing content and coordinating customer participation in public forums
• Advanced English

KINDLY SUBMIT YOUR RESUME IN ENGLISH

#LifeAtSAP

#SAPNextGen

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 445524  | Work Area: Sales Support  | Expected Travel: 0 - 10%  | Career Status: Graduate  | Employment Type: Limited Full Time   | Additional Locations:  #LI-Hybrid

​