Customer Experience (CX) Marketing Manager

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!




The Customer Experience (CX) Marketing Manager will work closely with CX Sales Leadership to create and accelerate pipeline that achieves revenue targets for the CX portfolio of solutions. This includes acting as ‘the CMO’ of a specific sales region and providing insights into the health of the marketing funnel and making recommendations on marketing tactics that fill gaps. The CX Marketing Manager will also ensure that national CX campaigns are landing appropriately in a sales region while adding incremental activities such as virtual/in-person events and digital campaigns.

The candidate should be experienced with end-to-end campaign architecture and execution including virtual and physical events, and field sales stakeholder relationships and enablement.

This role partners closely with Sales and dotted-line reports to the Head of NA CX Field Marketing. Candidate should have marketing experience, great executive communication skills and presence, and experience working with Sales stakeholders.


The candidate should be experienced with end-to-end marketing execution, event planning and execution including virtual and physical events, great executive communication skills and presence, and experience working with Sales stakeholders. This role partners closely with Sales.


  • Marketing Campaign Ownership: Virtually provide event support including audience acquisition, registration, strategic communications, source speakers, identify on-site support, signage, partner collaboration, on-site logistics (venues, booth, AV), on-site executive support, providing hospitality and experiences, thank-you e-mails and follow up, lead routing.


  • Third Party Events: Project manage and act as primary contact with third-party event vendors and show managers, manage sponsorship and event execution (pre-event and post-event deliverables), speaker nomination, content and coordination, coordinate lead follow-up and routing, manage contracting process.


  • Hosted SAP events and sponsorships: Orchestrate, plan and execute unique and creative experiences designed to wow our customers and prospects - both in-person and virtual events that ultimately drive or accelerate sales pipeline. Organize and execute all deliverables leading up to the event to post-event.


  • Executive & Sales Stakeholder Management: Collaborate and communicate on a regular basis with Marketing colleagues (e.g. Market Unit or Industry Marketing teams, Product Marketing, Sales / COE stakeholders, and SAP executives across the business.


  • Analytics & Insights: Utilize reporting to regularly understand and communicate the results of marketing initiatives and use insights to drive future decisions and plans as well as communicate results with sales.



  • Minimum of a bachelor’s degree
  • Field marketing experience preferred
  • Cloud software marketing experience preferred
  • Executive communication skills and presence and excellent stakeholder management skills
  • Strong analytical skills and the ability to effectively manage and communicate a performance-driven business
  • Creative thinking and innovative ideas
  • Ability to collaborate across large organizational matrix to accomplish specific objectives
  • Hands-on, hard-working, and motivated by a collaborative, fast-paced results driven environment
  • Master in managing multiple projects at one time with tight deadlines
  • Be capable of quickly learning the tools required for tracking and reporting


We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID: 343461  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: Virtual - USA #LI-Remote

Requisition ID:  343461
Posted Date:  Jun 22, 2022
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Newtown Square, PA, US, 19073

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