SAP iXp Intern - Customer Marketing (Mexico Support)

 We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

About the SAP Internship Experience Program

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers.

 Three reasons to intern at SAP

1. Culture of collaboration: meet with mentors, make new friends across the globe and create a thriving personal network.
2. Project-driven experience: gain cross-functional skills from our virtual and in-person learning sessions, diverse subject matter experts, and project deliverables. 
3. Gain visibility: with SAP Internship Experience Program in your title, you’ll have a global network of SAP leaders, entrepreneurs and career development opportunities at your fingertips.

What you’ll do:

Position title: SAP iXp Intern - Customer Marketing (Mexico Support)

Location: Buenos Aires, Argentina

Work set-up: Hybrid

Duration: 6 months up to 18 months

Anticipated start date: November/December 2024

Job Overview: 

The Customer Marketing Intern will participate in developing strategies and overseeing all aspects of customer marketing in Mexico with the support of Field Marketing Managers and Regional Marketing VP.

Key focus for this role will be ensuring Mexico is achieving their add-on pipeline targets, as well as alignment and consolidation of the various customer lifecycle marketing programs for the Market Unit.

They will work closely with the client success team on customer initiatives and will be responsible for ongoing program measurement and communication, with the goal of optimising programmes to drive conversions and accelerate velocity through each stage of the customer sales funnel.

Additionally, this individual will oversee the quality and consistency of all customer references for the MU, leverage and expand the SAP reference program to all of SAP Concur LAC, increase the reference database and create a sense of customer community in the MU, whilst increasing customer satisfaction.

This role will collaborate closely with local customer marketers, account management teams as well as with Regional and Global Marketing functions like Campaigns, Digital, Events or ABM and ensure best practice sharing. This position will be a key member for the Marketing Team and report directly to the Head of LAC ENT Marketing.

This individual must be a natural communicator, have good influencing and cross group collaboration skills, be action oriented, have a good customer focus, and willing to develop concepts, plan and organising activities. The ideal candidate has promising conceptual skills, can work independently, is comfortable working within a cross-functional team, has a background in marketing and demand generation, and possesses good communication and messaging skills.

Key Responsibilities:

• Supports all aspects of customer marketing in Mexico
• Implement high impact customer marketing strategies.
• Help defining campaign analytics and ongoing program measurement and communication, with the goal of optimising programmes to drive conversions and accelerate velocity through each stage of the customer sales funnel.
• Supports execution of targeted customer marketing programs and tools to launch products and to increase the cross- and upsell business in Mexico
• Consolidates the various customer lifecycle marketing programs for Mexico.
• Oversees the quality and consistency of all customer references.
• Expand the SAP reference program to all of SAP Concur LAC.
• Ensures an increase of the reference database in LAC, creates a sense of customer community in the region, whilst increasing customer satisfaction.
• Coordinate production of customer case studies and videos for smaller markets without dedicated customer marketing resource.
• Works closely with local customer/client marketers and marketing functions such as Campaigns, Digital, Events or ABM and ensure best practice sharing.
• Works closely with local client sales and product marketing teams in region to understand sales strategies, the market environment and customer business needs.

Success Metrics: 

• Add-On Pipeline generation SW $ARR and units for Mexico
• % marketing influence pipeline SW $ARR and units 
• #Conversion volumes and conversion rates from demand gen campaigns 
• Customer retention 
• #customer references 

Who you are:

We’re looking for someone who takes initiative, perseveres, and stay curious. You like to work on meaningful innovative projects and are energized by lifelong learning.

• Must be a university student of bachelor'smor associate's degree
• Good influencing and cross group collaboration skills and comfortable working within a matrixed organisation.
• Creative thinker with a goal and data driven orientation.
• Passion for networking and for connecting people, enthusiastic, outgoing.
• Good customer focus.
• Good verbal and written communication, messaging skills and presentation skills in English.
• Good project/program management skills.
• Action oriented.
• Team player with strong initiative who loves working in a high-pace environment.
• Good PC skills and ability to quickly build extensive knowledge of SAP Concur’s product offerings. 
• Fluent in English and Spanish.

​Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 399661  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Student  | Employment Type: Limited Part Time   | Additional Locations: #LI-Hybrid.