Sales Development Representative - Midmarket - Boston / Arizona



SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

The Commercial Sales business is SAP’s Digital sales engine in the Midmarket segment.  A career with us offers an outstanding opportunity to be part of a dynamic business that thrives on working with partners to lead our customers to success, with best in class digital sales techniques and innovations. 


LOCATION: Tempe, AZ (Digital Sales Hub) Or Boston (Burlington), MA 



Grow with one of the most successful sales organizations in the world as a Sales Development Representative (SDR)..


A SDR is a Quota Carrying role, which manages Business digitally. We drive sales powered with our Digital Sales Motion, which combines Social, Digital and Content tools to bring remarkable customer experiences. DDE's utilize these tools to connect virtually in 80% of customer interactions and meetings. Up to 20% of role may require face-to-face engagement.


The primary responsibility of the SDR  is to build and manage a pipeline of software license opportunities for Net-New customers, and, deliver incremental revenue through upselling and cross-selling efforts.


The SDR will leverage best in class digital sales technologies, social tools and offerings to succeed in winning business and creating lasting relationships with customers.



  • Drive incremental revenue in assigned territory. Responsible for territory strategy, coverage, planning, forecasting & quota achievement.
  • Demand generation planning to ensure coverage and collaboration with stakeholders across the organization, including; Innovation & Optimization team, Marketing, Partner Business Managers and others as required
  • Qualify leads and progress throughout the entire sales cycle.
  • Align with SAP Partners, engaging in territory planning, opportunity development, and offering pricing & solution support.
  • Act as partners’ single point of contact during sales cycle by pulling in other SAP resources, including pre-sales teams, as needed.
  • Communicating sales plan regularly with key stakeholders.
  • Update and maintain reporting tools such as CRM to ensure accurate pipeline management.



  • Maximum of 1 to 2 years’ sales experience or recent college graduate with a strong desire to move into software sales.




  • Strong Business Acumen
  • A high-energy team player with the ability to develop strong relationships with customers and partners.
  • Results oriented with a passion to learn and a desire to run their business.
  • Self-starters & Constant Learners only.
  • Excellent verbal & written presentation skills
  • Proven ability of managing or working as part of virtual team an advantage.
  • Quota driven and a strong desire to succeed



  • Bachelor’s Degree required




To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or, APJ:, EMEA: Requests for reasonable accommodation will be considered on a case-by-case basis.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Requisition ID:  314808
Posted Date:  Jun 22, 2022
Work Area:  Sales
Career Status:  Graduate
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Burlington, MA, US, 01803

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Nearest Major Market: Boston

Job Segment: Pre-Sales, Developer, Sales Rep, Software Sales, ERP, Sales, Technology