Sales Development Manager, MEA North

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

Position Purpose

We’re excited to welcome our next Sales Development Manager for MEA North to our vibrant SAP Digital Hub in Cairo!

Are you ready to lead a dynamic, high-performing team at the heart of SAP's Digital Hub in Cairo? As the Sales Development Leader for MEA North, you will play a key role in shaping the future of SAP's digital sales strategy, driving growth, and fostering a culture of innovation, collaboration, and success. This is an exceptional opportunity where you’ll inspire, coach, and lead a talented team of SDEs, helping them realize their potential and achieve outstanding results.

You’ll lead from the front, working closely with senior leaders and stakeholders across the organization. You’ll own the vision and strategy for sales development in the EMEA region, driving alignment with SAP’s overall growth goals and building a customer-first, digitally focused organization.

In this role, you’ll be responsible for setting and achieving ambitious goals while nurturing a culture that embodies SAP’s core values of Innovation, Trust, and Empathy. Based out of the vibrant and diverse Digital Hub in Cairo, you’ll work alongside some of the best minds in the industry, helping to shape the future of SAP Digital and influencing the next generation of sales development talent.

Your main goals as the SDE Leader are:

1. Run Like a Business: Drive sales productivity by building a high-quality pipeline that translates into significant wins and new customers for SAP.
2. Customer Centricity: Craft an impactful, memorable digital experience for our customers by leveraging data-driven insights to refine demand generation tactics and ensure robust business process execution.
3. Learning and Personal Growth: Invest in developing SAP’s future sales professionals through skill-building and growth opportunities aligned with SAP’s high standards.

SAP Digital’s mission is to exponentially scale customer engagement while reducing our cost to serve, using innovative digital approaches, virtual engagements, and a digitally savvy, co-located team. This “Digital First” approach drives our go-to-market strategy, enabling us to deliver world-class digital experiences and maximize Customer Lifetime Value. Our vision is to be the best cloud software provider globally, achieving sustainable and profitable growth.

Challenge yourself in a forward-thinking, customer-centric team that combines structured demand management with cutting-edge digital tools. We’re passionate about growing a talented team of future sales leaders and encourage creativity, boldness, and collaboration at every level. Join us in elevating our SDE organization to new heights!

Key Responsibilities & Tasks

Live the Leadership Credo: Do what´s right!

• Be agile: Adapt and drive change: Drive continuous improvement to ensure the team is operating at its best. Promote experimentation and continuous learning, and encourage the team to take calculated risks.
• Be Ethical: Win the right way: Demonstrate and champion ethical and compliant behavior towards employees, customers, partners.
• Be Inclusive: Welcome diverse perspectives always: Listen, respect and appreciate diverse perspectives. Make decisions that move us towards greater equity and equal opportunity for all. Foster an environment of psychological safety where every team member feels comfortable sharing new ideas, concerns and failures.
• Be accountable: Inspire high performance: Take ownership for results to ensure the best outcomes for the customer. Follow through on commitments. Give actionable feedback to colleagues and leaders early and often. Invest in the development of individuals to build critical skills.
• Bring our strategy to life: Accelerate our plan together: Make courageous decisions investing in SAP’s long-term success while safeguarding short-term results. Keep up to date with SAP strategy and help the team prioritize to stay focused. Set clear expectations by translating SAP strategy into meaningful, measurable goals.

People Development

• Lead and inspire a high-performing team through transparent decision-making and open feedback, fostering a culture of collaboration, engagement, accountability and achievement.
• Drive Performance: Manage and optimize productivity across the team to consistently deliver and exceed targets.
• Drive the execution of ongoing training and coaching programs to maximize sales readiness, employee satisfaction, and SDE career growth.
• Lead recruitment and team evaluation based on coverage needs, ensuring alignment with SAP’s talent strategy.
• Champion Digital Transformation: Act as an ambassador for SAP’s digital transformation, continuously seeking innovative approaches and digital best practices to optimize team performance and customer engagement.
• Encourage effective teamwork and autonomy by providing support and fostering a climate of collaboration and trust.
• Celebrate success and foster a strong culture of recognition.
• Collaborate Cross-Functionally: Represent the team to senior stakeholders, promoting alignment across the organization.
• Nurture a Winning Culture: Cultivate a team culture that aligns with SAP’s values, customer focus, trust, empathy, and innovation. Inspire a sense of belonging and pride in being part of SAP Digital and the Cairo Hub.

Strategy & Innovation

• Define and communicate a clear vision and strategy for Sales Development in alignment with SAP Digital’s objectives.
• Foster a culture of innovation, experimentation, and ideation, capitalizing on the team’s diverse backgrounds and perspectives.
• Align with SAP Digital, Field Sales, Channel, Marketing, Revenue Operations, and other key stakeholders to support demand generation, sales execution, and market responsiveness.

Pipeline & Sales Development Management

• Ensure a robust sales pipeline through collaborative demand-generation activities with regional and cross-functional teams.
• Regularly review pipeline health, reporting progression and revenue forecasts to stakeholders.
• Drive effective opportunity handover and conversion strategies, enhancing pipeline quality and customer experience.
• Achieve sales targets by setting clear team objectives and closely monitoring pipeline performance.
• Oversee prospecting activities and leading indicators through multi-channel buyer engagement.
• Coordinate with broader sales and marketing initiatives to maintain an integrated approach to market coverage.

Stakeholder Management & Commitment

• Define SDE territories, allocate resources based on market potential, and regularly assess resource allocation.
• Build and maintain strategic relationships with sales leaders, partners, and executives.
• Facilitate the successful rollout of SAP sales programs, evaluating and enhancing initiatives to meet growth objectives.

Education, Skills & Competencies

Key Competencies:

The ideal candidate for this role is a seasoned, passionate sales leader with a proven track record in sales development or digital sales.. We’re looking for someone who combines strategic acumen with a hands-on approach, thrives in a fast-paced environment, and has a deep commitment to team growth and customer success.

• Leadership: You bring strong leadership experience with a demonstrated ability to build, mentor, and motivate teams to high performance. You are an inspirational leader who empowers others. An empathetic and supportive leader who builds strong relationships through high emotional intelligence. You inspire trust and cultivate a positive team environment where each member feels empowered to grow and succeed.
• Strategic Vision and Strong Communicator: You have a big-picture mindset and are able to align sales development strategies with SAP’s broader business objectives, adapting quickly to changing market dynamics. An effective communicator who brings transparency and clarity to every interaction. You actively listen, provide constructive feedback, and empower your team to make informed decisions. You know when to leverage the power of a positive “no” to maintain focus and alignment.
• Growth Mindset: A calm, resilient professional with a bright outlook, ready to lead through change and uplift the team. You bring a positive presence, guiding your team through challenges, fostering growth, and supporting continuous learning.
• Experienced Professional: A results-driven sales leader with a track record of success in business development. You’re adept at navigating a complex landscape of stakeholders, processes, and regional market dynamics, staying focused on outcomes and driving impactful results.
• Customer-Centric Approach: You put the customer at the center of everything you do and champion a culture focused on delivering value and exceptional experiences.
• Collaboration and Influence: You excel at building relationships and influencing across functions and regions, ensuring seamless collaboration with various teams, especially in a matrix organization. A proactive, structured leader who builds partnerships and fosters collaboration to achieve ambitious goals. You are decisive and committed, creating a safe and fair environment where innovation, experimentation, and iteration lead to meaningful progress and team success.
• Digital Innovation: You are passionate about digital sales and transformation, always looking for ways to leverage new tools, insights, and methodologies to stay ahead of the competition.
• Data-Driven Decision Making: You are comfortable with analytics and use data to drive decisions, measure success, and continuously optimize team performance.
• Cultural Sensitivity and Adaptability: you bring a keen understanding of cultural differences and excel in tailoring approaches to a multicultural environment.

Qualifications:

• Bachelor’s degree; Master’s or advanced degree preferred.
• Extensive experience in sales, sales development, business development, and strategy execution in multicultural environments.
• Fluency in English is mandatory; additional languages are an asset.

What’s In It for You?

• Access to world-class training, mentorship, and career development opportunities.
• The chance to work in a competitive, dynamic, and collaborative environment dedicated to helping you reach your full potential.
• Opportunities for constant learning and knowledge-sharing with industry experts.
• Beyond-the-job experiences and a thriving, collaborative culture.

Join SAP Digital and its Sales Development Organization to shape the future of customer engagement across EMEA. This is an opportunity to advance your career in a rewarding role that drives transformation and impact at SAP. Our Digital Hub in Cairo is a vibrant community of innovators, change-makers, and visionaries. As the Sales Development Manager for MEA North  you will be at the forefront of this transformation, contributing directly to SAP’s mission to help the world run better.

If you’re ready to take on this exciting challenge, step into a role that offers real impact, and lead a team that’s driving change across MEA region and the full EMEA , we’d love to hear from you!

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 388029  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.
 

Job Segment: Developer, Cloud, ERP, Sales Management, Marketing Manager, Technology, Sales, Marketing