Digital Demand Management Senior Specialist-sales leads

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The Digital Demand Management team is responsible for helping the Digital Hubs reach the right audience, at the right time, with the right message to turn prospects into customers who will benefit from high lifetime value from SAP.


As a Digital Demand Management Senior Specialist, you will work on a team that collaborates with all stakeholders to deliver data-driven demand generation within the Digital Hub.  By driving end-to-end demand chain, you will be helping grow Line of Business footprint in for Net New Names and Installed Base accounts across all Solution Areas, working with respective Partners &/or Account Executives.


The Digital Demand Management Senior Specialist effectively executes new opportunities for growth within a target market with high quality qualified pipeline detected by all sources of demand: Sales, Sales Development, Marketing & Partner.

This  role will have 3 key areas of responsibility :


Area 1: Identify and advocate new growth levers and value delivery opportunities.  Develop customized business development offerings. Implement data-driven end-to-end demand discovery, planning, execution and steering process in alignment with all stakeholders. Execute on new initiatives that drive growth and new sources of demand.   


Area 2: Responsible for the day-to-day execution of the approved growth plan, coordinating the transformation program work streams including: solution and strategic industry growth plans, field Services & ecosystem development plans, top accounts program, product localization, HR development among others. 


Area 3: Support the development of business cases for new investment decisions through due diligence evaluations and other research activities. Responsible for providing the applicable data to operations teams to be consolidated into the monthly or quarterly reporting repositories/ dashboards.


To execute these responsibilities, it will be important to :


  1. Understand our competitive advantage and establish the key reasons for customers and prospects to leverage cloud deployment models and other innovative technologies to achieve strategic business objectives
  2. Identify, foster and syndicate opportunities originating in a target market to the rest of SAP
  3. Execute on investment opportunities

Ensure that demand generation processes are in place and that business development best practices are followed



Experience and Language Requirements

  • Minimum 7 years of experience in Demand Generation or Inside Sales environment
  • Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone-centric work
  • High volume activity working environments, involving phone and a CRM/ Contact Management System
  • Analytical mindset and experience with data-driven decision-making
  • Strong work ethic: Team player, self-starter, high energy, and results oriented
  • Strong project management and stakeholder management skills
  • Fluency in English 
  • Fluency in any other regional language preferred
  • Bachelor's degree in Business Administration, Engineering or Computer Science






We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 386691  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.

Requisition ID:  386691
Posted Date:  Mar 22, 2024
Work Area:  Sales
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Chengdu, CN, 610041

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